The Challenge

Bloss founders wanted to create MVP of an expert-driven education platform for parents & test it with real users.

Weak Conversion Funnel

Bloss's website was a company site with very few critical touchpoints to influence decisions.

Poor Conversion Strategy

Bloss didn’t provide visitors directly to create a new account to obtain search functions.

Mistargeted Digital Campaign

The Bloss website and digital marketing efforts didn’t support their digital strategy and were ultimately unsuccessful in securing new users.

The Solution

For Bloss, we’ve created a unique brand identity & style that engages & motivates its main audience – parents and parents-to-be – to interact with the platform. Next, we’ve built a web/app platform that allow users to learn more about parenting, contact experts & get access to valuable educative content.

Some of our deliverables included:

  • Create the brand’s unique visual identity
  • Deliver user-friendly & responsive design
  • Implement conversion-driven functionality to engage users
  • Develop a complex web platform as a proof of concept
  • Follow very specific & cute timelines
  • Build a fast & engaging web/app
  • The brand’s identity & UI developed
  • Parents & Experts landing pages created
  • Extensive UX audit conducted
  • The responsive mobile app delivered
  • WP-based CMS built
  • New integrations & features added

The Results

After 2 months, Bloss's web/app was gaining online traction and producing valuable user experiences.

We increasedtotal users by

150%

A significant achievement indicating improved market appeal

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