The challenge
The founders of Bloss set out to develop an MVP of an expert-driven education platform for parents and test it with real users. However, they encountered several issues. The website had a weak conversion funnel, offering few critical touchpoints to guide users toward making decisions. Their conversion strategy was ineffective, as visitors were not directly prompted to create new accounts to access essential search functions. Additionally, their digital marketing efforts were misaligned with their overall digital strategy, leading to disappointing results and an inability to secure new users.
Product developand Objectives
Product Goalsand Objectives
For Bloss, we’ve created a unique brand identity & style that engages & motivates its main audience – parents and parents-to-be – to interact with the platform. Next, we’ve built a web/app platform that allow users to learn more about parenting, contact experts & get access to valuable educative content.
After two months, Bloss's web and app platforms began gaining online traction and delivering valuable user experiences. We saw a 150% increase in total users, a notable achievement that reflects an enhanced market appeal.
