Transforming a Local Renovation Company’s Digital Presence to Drive More Leads

About The Client

Ed Home Renovations is a full-service remodeling company serving both residential and commercial clients. With a focus on quality craftsmanship and client-focused service, their offerings include kitchen and bathroom remodeling, full home renovations, drywall, flooring, tile installation, painting, and more.

Their mission is to elevate property value and aesthetics through thoughtful, durable, and high-impact renovations. Whether upgrading a home interior or renovating a commercial space, their attention to detail and commitment to excellence stand out in every project.

The Challenge

Project Goals & Pain Points

Elvis, the owner of Ed Home Renovations, came to us looking to establish a professional online presence that could:

Make a lasting first impression
Clearly showcase his services and past work
Help potential clients easily contact him for quotes
Generate more leads through organic search and a streamlined user journey

He knew that his website would act as a digital business card—and it needed to reflect the quality of his renovations.

Our Solution

We partnered with Ed Home Renovations to build a custom WordPress website from the ground up, including:

Custom Website Design

Responsive Design

Copywriting with SEO Strategy

Branding Strategy & Color Palette

Booking & Quote Request Integration

Contact Forms & Review Widget

Design & Strategy

Bringing the Vision to Life

Color Palette:
- Deep Blue #0E233A to convey trust and professionalism
- Bright Yellow #FEC200 for calls-to-action and visual contrast
Typography:
- Headers: Archivo for bold structure
- Body: Poppins for clean, modern readability
User Experience Enhancements:
- Bold yellow CTA buttons placed throughout key sections
- Strategically structured service sections and project galleries
- A persistent CTA section near the footer to capture final engagement