The challenge
The website had a weak conversion funnel, offering few critical touchpoints to guide users toward making decisions. Their conversion strategy was ineffective, as visitors were not directly prompted to create new accounts to access essential search functions. Additionally, their digital marketing efforts were misaligned with their overall digital strategy, leading to disappointing results and an inability to secure new customers.
Product develop
and Objectives
Product Goals
and Objectives
We aimed to make a dynamic and user-friendly platform that reflects the gravity-defying excitement that visitors can experience at the park. Our main objective was to provide an immersive digital experience where guests can easily explore the park’s attractions, access information, and book their next adventure.
We significantly enhanced user acquisition, increasing the total number of users by 4,200%. This remarkable growth underscores the success of our strategy in driving meaningful interactions.
