The Challenge

42 problems were identified, the main ones being: A shortfall in trust building, Confusing flows, No structure, Unintuitive design.

The site was extremely slow.

After some requests to the server, the page was reloaded entirely. This affected the performance and created a heavy load on the server

No clear separation between a client’s and a consultant’s pages

Unclear descriptions of benefits, services, and the process. Form fields were unstructured and difficult to perception. The website provided a poor mobile experience.

No Security

Open 21-port allowed connections via password. Potentially the access to the server could be hacked, exposing all user data, etc. There were no rate limits.

The Solution

Our goal was to drastically improve the website and make it a go-to platform both for healthcare practitioners looking for additional sources of income as well as companies/people looking for medical expertise.

Some of our deliverables included:

  • Deliver user-friendly & responsive design
  • Implement conversion-driven functionality to engage users
  • Develop a complex web platform as a proof of concept
  • Follow very specific timelines
  • Build a fast & engaging web/app
  • The brand’s identity & UI developed
  • Parents & Experts landing pages created
  • Extensive UX audit conducted
  • The responsive mobile app delivered
  • WP-based CMS built
  • New integrations & features added

The Results

After one year, our strategies resulted in:

Session durationincrease by

104%

through more engaging content.

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