Speed test and optimize your loading speed to 1-3 seconds.
Page speed is a critical factor in SEO.
In the past, you could get away with a slow-loading site but now it’s become a factor towards your SEO. Google factors in user experience and with a website that takes longer than 3 seconds to load, that’s never a good experience. A slow page can ruin the user experience and ultimately discourage people from buying your product.
A mere 1-second delay in page load time can yield a whopping 7% loss in conversions.
In the mind of potential buyers, a slow site is an untrustworthy site. Period. Page speed is vital, both to users and to search engines. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.”
10 years ago on April 9, 2010, Google included site speed as one of the all-important ranking factors.
Write for humans first, search engines second.
I’ve noticed that a lot of website try to stuff all their keywords into several pages thinking their website will appear in those keywords. It doesn’t work that way, you have to write native content and make sure each post surrounds your branding strategy to provide a better experience on your website for the audience to stick around. Write the genuine headers for H1 and H2 that’ll help google understand what your page is all about. Once Google puts your pages to the correct keywords you want it in front of it’ll then see how it goes with the users and if it has any value to keep it on top of other websites. This is why writing the correct information and easy to read content is a key factor to ranking up the searches.
Encourage trustworthy sites to link to your website.
Inbound links are a very important factor to how successful you’ll become online. This make content marketing vitally important, creating high-quality, engaging content for the people that need to link to you to share your content.
Create content consistently to improve your rankings.
According to the Content Marketing Institute, producing unique and engaging content is a challenge for most marketers. Whether you’re a B2B or B2C marketer, you need to be disciplined, when it comes to content creation.
Challenges that B2B marketers face
Fix your pages schema JSON to better rich snippets.
More than ever, google is benefiting website that put series efforts into fixing their SEO strategy. A lot of old website have generic schema or none at all. Having a generic or bad schema JSDON can do nothing for you and can harm your ranking for years. Depending on what you publish online, schema helps you by adding reviews online to your products, services, phone number and more. This is vital to how many people will click on your website other than the rest.