Keyword research is a fundamental part of digital marketing strategy. If you’re trying to rank well for relavent and intent-driven keywords you need to recognize which keywords are worth your focus.
We create tighter and better-organized ad groups on your google advertising account to gain a positive effect on your account performance. Grouping the right ads to the right landing page help raise your Quality Score and lower your cost per click.
Ad Text Optimization
We focus on your ad titles to get a better click-through rate, or CTR. The CTR is the percentage of users who click on your ad when it has served to them based on the results of their search query. Unless your ads are compelling and well-written, your CTR will suffer – and that affects your Quality Score, ad rankings, cost per click, and cost per conversion.
We create custom landing pages for the adgroups we create for you. This will give you a better page score and overall better performance with your ad campaigns.
Measure & Optimize
The best thing about digital marketing is that it allows you a complete report and understanding of which channels and tactics are bringing you the best results. We use Google Analytics to test new tactics and optimize on keywords we should be spending on.
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Let’s get to know your firm and your unique goals so we can come up with a plan that works for your practice.