Strategy before design
The business goal and the visitor’s next step get mapped before a pixel moves. Design decisions are easier when the argument is already settled.
About
One founder, fifteen years.
A founder-led studio in Tampa, Florida, with a bias for clarity. I design and build websites for businesses where credibility and craft matter to the sale.
The founder
You are hiring a person, not a pipeline.
I started this in 2011 doing honest work for small businesses that had been sold something generic and expensive. Not much has changed about the problem. A serious company still ends up with a website that undersells it, built by people who never really understood the business.
So the studio stayed deliberately small. When you hire me, I run the discovery, draw the structure, design the screens, write the code, and answer the phone afterwards. Nothing gets translated through an account manager, and nothing gets handed to a junior to learn on.
That has limits, and I would rather name them up front. I take a small number of projects at a time. I am not the cheapest option, and I am not built for companies that want a vendor to manage. What I am good at is making an established business look established.
- In business since2011Started building for small businesses that needed real websites, not agency theater.
- Projects launched84+Projects designed, built, and launched.
- Direct, start to finish1:1You work directly with the person doing the work, start to finish.
- Industries served10Industries served, from healthcare and marine to retail and professional services.
Quiet, practical, accountable.
One price, agreed up front
Scope, timeline, and cost in writing before work starts. If the scope changes, we talk about it before it changes.
Code you own outright
Built to web standards. No page-builder lock-in, no template bloat, no license you have to keep renewing to keep your own site.
Performance is a requirement
Pages are planned around load time, search readiness, and maintainability, not retrofitted for them after launch.
A direct line after launch
To the same person who designed and built it. Support is part of the work, not a separate department.
The same rules across the site
Type, spacing, and hierarchy are set as one system rather than page by page, so the site holds together as it grows.
A staging link early on
I would rather you watch the site take shape on a staging link than wait for a reveal at the end.
A straight recommendation
If the foundation you have is strong enough, I will build on it, and if it is not, I will recommend a cleaner rebuild instead.
What clients are saying
“Ed is a fantastic web designer, and truly cares about the vision of the company.”
“He’s always responsive and proactive at troubleshooting.”
“From start to finish, everything turned out brilliantly.”
“I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”
“Highly recommend their work!”
“Fantastic job on our new website! It's easy to use, looks great, and has helped streamline patient bookings.”
“He made the whole process seamless and created a website that truly represents our brand.”