The founder
You are hiring a person, not a pipeline.
I started this in 2011 doing honest work for small businesses that had been sold something generic and expensive. Not much has changed about the problem. A serious company still ends up with a website that undersells it, built by people who never really understood the business.
So the studio stayed deliberately small. When you hire me, I run the discovery, draw the structure, design the screens, write the code, and answer the phone afterwards. Nothing gets translated through an account manager, and nothing gets handed to a junior to learn on.
That has limits, and I would rather name them up front. I take a small number of projects at a time. I am not the cheapest option, and I am not built for companies that want a vendor to manage. What I am good at is making an established business look established.
2011
In business since
84+
Projects launched
1:1
Direct, start to finish
10
Industries served
Quiet, practical, accountable.
Strategy before design
The business goal and the visitor’s next step get mapped before a pixel moves. Design decisions are easier when the argument is already settled.
One price, agreed up front
Scope, timeline, and cost in writing before work starts. If the scope changes, we talk about it before it changes.
Code you own outright
Built to web standards. No page-builder lock-in, no template bloat, no license you have to keep renewing to keep your own site.
Performance is a requirement
Pages are planned around load time, search readiness, and maintainability, not retrofitted for them after launch.
A direct line after launch
To the same person who designed and built it. Support is part of the work, not a separate department.
The same rules across the site
Type, spacing, and hierarchy are set as one system rather than page by page, so the site holds together as it grows.
A staging link early on
I would rather you watch the site take shape on a staging link than wait for a reveal at the end.
A straight recommendation
If the foundation you have is strong enough, I will build on it, and if it is not, I will recommend a cleaner rebuild instead.
Fit
Who this suits, and who it does not.
A good fit
- Established businesses whose website undersells what they actually deliver.
- Owners who want one accountable person, not a rotating team.
- Companies where a single client is worth more than the whole project budget.
- Anyone who has been burned by a cheap site and wants it done properly.
Not a fit
- Projects that need a full in-house marketing department on retainer.
- Work priced to the lowest bidder, where speed beats quality.
- Businesses wanting a template swapped out in a week with no discovery.
- Anyone who wants to manage a vendor rather than work with a partner.