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About us

We are Ler Web Services. A digital design and development studio.

We help clients shape their brand, design and launch digital products, and support what needs to grow next. We work with startups, small businesses, and established teams across Tampa and beyond.

900+

Completed Projects

4

Core Service Areas

2011

Since

1

Direct partner

How we work

We build digital products that feel effortless because the best experiences always do.

Our approach combines clean UI/UX, performance-minded development, and purposeful design so the website, app, or platform supports measurable business results without unnecessary complexity.

Whether the work is a mobile app, website, or dashboard, the goal stays the same: turn ideas into business results.

See our projects

Why companies hire us

Clarity. When the direction needs to be easier to understand.

Companies bring us in when the offer, message, and website no longer explain the business clearly. We tighten positioning, structure, and user flow so the next version is easier to understand and easier to trust.

Credibility. When the digital experience needs to feel current and dependable.

Teams hire us when their online presence is holding back perception. We redesign the brand experience and rebuild the website so the company feels sharper, more useful, and ready for higher-value conversations.

Execution. When strategy, design, and development need to stay connected.

Founders and teams hire us when they need one partner to move from plan to launch without losing the approved direction. We connect UX, build, QA, and support so the work can keep growing after launch.

Our goal

From the moment our company was founded, our goal has stayed the same: develop digital products exactly as they should be. Clear strategy, sharp design, maintainable engineering, and work that helps teams move with confidence.

Edson working from a cafe on a laptop
Portrait of Edson Romero
Gray cat wearing a small straw hat
Family photo with Edson at the office
Edson working at a desktop computer
Edson in a suit near the waterfront

The Story of Ler Web Services

Ler Web Services started in Orlando, Florida with a simple goal: build useful websites and digital foundations for businesses that needed clearer execution.

2011
Edson working at a desktop computer

After moving from Orlando to Denver, the work became more structured around planning, clearer delivery, and practical digital foundations businesses could build on.

2013
Edson working from a cafe on a laptop

Miami became the recognition chapter. Ler Web Services built stronger momentum around web design, SEO, development, and startup growth while sharpening the standards behind each launch.

2015
Edson in a suit near the waterfront

Seattle pushed the company closer to technology-driven teams and higher expectations for product thinking, maintainable development, and connected digital systems.

2017
Portrait of Edson Romero

Ler Web Services has been based in Tampa since 2018 and is now focused on building stronger partnerships with larger technology companies while continuing to serve teams across markets.

2026

Our accumulated professional skills cover the full needs of a digital product. Geek out below

If you do not see what you need, reach out and we will point you in the right direction.

Get in touch

Brand Strategy

We define the business logic behind the brand before visual decisions start. That means clarifying the offer, audience, positioning, and message hierarchy so the work has a commercial direction.

Strategy gives the team a sharper brief, better alignment, and a clearer standard for what the brand should communicate at every touchpoint.

Discovery

  • Clarify business goals, offer, and audience signals
  • Identify where the current brand helps or slows growth
  • Define the role the brand needs to play next

Direction

  • Shape positioning, core messaging, and brand themes
  • Translate strategy into a usable system
  • Document the rules teams need to stay consistent

Design

Design turns strategy into something people can understand immediately. We build websites, interfaces, and brand systems that feel intentional, usable, and easier to trust.

The goal is not surface polish on its own. It is clearer communication, stronger hierarchy, and a more consistent user experience from first impression to handoff.

Experience design

  • Plan UX around tasks, offers, and decision points
  • Design interfaces that feel coherent and maintainable
  • Build systems the product can keep extending

Visual direction

  • Establish typography, motion, and component logic
  • Align brand expression with usability
  • Prepare assets that development can implement cleanly

Development

We develop websites, digital products, and custom systems with the expectation that the approved direction should survive implementation. That means code, structure, and QA are handled with the same standard as the design.

Our strongest work happens when strategy, UX, and development stay connected, reducing handoff friction and keeping launch decisions practical.

Build and launch

  • Implement front end and backend with launch in mind
  • Connect CMS, integrations, and operational workflows
  • Test across devices, browsers, and real usage paths

Maintenance

Launch is not the end of the work. Ongoing support keeps the product stable, secure, and easier to improve as new requirements appear.

We stay close to performance, content changes, technical upkeep, and future refinements so the product remains useful instead of slowly drifting out of date.

Optimization and support

  • Monitor issues before they become larger failures
  • Apply updates, fixes, and performance improvements
  • Support new releases with clearer operational continuity