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Services

Interfaces shaped around real use.

UI and UX design for websites, apps, portals, stores, and workflows that need clearer hierarchy, easier decisions, and cleaner user paths.

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Reduce confusion before it becomes friction.

  • Confusing flows

    Reduce unnecessary steps, dead ends, and decisions that create friction.

  • Weak hierarchy

    Make important information, proof, and actions easier to find.

  • Inconsistent interfaces

    Build reusable patterns that scale across pages, screens, and future updates.

  • Untested assumptions

    Check the design against real tasks while changing it is still cheap.

How I fix it

One accountable builder, from plan to launch.

I don’t pass your project down a chain. I plan the structure, design it, build it, and stay on after launch, so every decision ties back to what the business needs.

See my work
  • Projects launched84+Websites, stores, and web apps designed, built, and launched since 2011.
  • Case studies published35Real projects written up, from the brief to the result.
  • Industries served10Healthcare, marine, retail, professional services, and more.
  • Direct, start to finish1:1You work with the person doing the work, from the first call to launch.

What I do

What is included in the work.

Final scope is defined per project, but these are the work areas commonly included.

  • What you get

    User paths, sitemap or screen flow, wireframes, key page layouts, component logic, responsive behavior, design system foundations, and developer-ready handoff.

  • What improves

    Good interface design helps visitors understand where they are, what matters, and what to do next.

  • Why it matters

    It reduces risk, builds confidence, and makes saying yes easier.

How LER helps.

Execution stays focused, founder-led, and practical so each decision has a clear purpose.

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  • Map the decision path

    I clarify the audience, task, content, friction points, and actions the interface needs to support.

  • Shape the experience

    I design layouts, components, states, and hierarchy around real use instead of decoration.

  • Prepare for build

    I tighten responsive behavior, implementation details, and component logic so the design can be built cleanly.

  • Working from what exists

    If you already have a site, app, or portal, I review how people use it today before proposing changes, so fixes target real friction.

  • Accessibility from the start

    I plan contrast, focus states, labels, touch targets, and keyboard access into the design from day one rather than patching them after launch.

  • One designer through the build

    I design and build the interface myself, so nothing gets lost in handoff, and I stay your direct line after launch for adjustments.

My clients

Businesses I’ve worked with.

  • case study

    Makecreati

    A browser-based PDF platform, rebuilt off WordPress to take people from upload to finished file without detours.

    • Software
    • Tampa, FL
  • case study

    Prime Pharma

    A responsive product presentation for a pharmaceutical brand: product education, brand trust and easy browsing.

    • Pharmaceutical
  • case study

    HTMP Bio

    Advanced microphysiological platform technology, made precise, credible and easy to explore.

    • Biotech
    • Los Angeles, CA
  • case study

    New Life Regenerative Medicine

    Regenerative medicine practice. Patient care alongside professional training programs and clinical education.

    • Healthcare
    • Lutz, FL
  • case study

    CED Marine

    Marine wholesale supplier. Boating parts and accessories across a multi-brand, manufacturer-backed catalog.

    • Marine
    • Melbourne, FL
  • case study

    Cadence Community Management

    Community-management support, explained with less clutter.

    • Property services
    • Clearwater, FL
  • case study

    Milam Transport

    A logistics site that communicates equipment, reliability and service coverage clearly.

    • Logistics
    • Tampa, FL

Testimonials

What clients say after working with me.

Real reviews from real clients. Here’s what they said after working with me.

5/5

Google review

Biotech

Industry

5/5 · Google review

“Ed is a fantastic web designer, and truly cares about the vision of the company.”

Dominick HellenHTMP BiotechnologyRead project review

FAQ

Questions before you start?

The ones I get asked most. If yours isn’t here, ask me directly and I’ll answer it straight.

  • Do you start with wireframes or final design?

    It depends on complexity. I use the level of structure needed to make decisions clearly before visual polish.

  • Can UI/UX improve an existing website?

    Yes. I can focus on friction points, forms, checkout, booking, service pages, or a full redesign path.

  • Do developers get implementation guidance?

    Yes. Handoff includes responsive behavior, component logic, states, and notes where needed.

  • Can this connect to CRO?

    Yes. Conversion work is stronger when hierarchy, content, trust signals, and interaction patterns are aligned.