UI and UX design
UI and UX design for websites, apps, portals, stores, and workflows that need clearer hierarchy, easier decisions, and cleaner user paths.
Reduce unnecessary steps, dead ends, and decisions that create friction.
Make important information, proof, and actions easier to find.
Build reusable patterns that scale across pages, screens, and future updates.
Check the design against real tasks while changing it is still cheap.
How I work
From the initial conversation through launch, the work stays deliberate, collaborative, and focused on what matters.
I clarify who uses it, what they need to get done and where they get stuck today.
I design flows, wireframes and key layouts around real use, then the full interface.
I tighten states, responsive behavior and specs, so the design can be built cleanly.
Founder-led since 2011. Direct conversations and hands-on attention from the person responsible for the work.
Discuss your projectWhat is included
Final scope is defined per project, but these are the parts most projects include.
The steps people take to get something done, with the friction removed.
Every page or screen, and how they connect.
Layouts agreed in grey before any color or polish.
The pages that matter most, designed in full.
Buttons, cards and forms that behave the same everywhere.
How each layout adapts from phone to wide screen.
Type, color, spacing and states in one shared system.
Specs, states and assets ready for a clean build.
Project fit
Not every project needs a custom engagement. The right ones benefit from strategic thinking, direct collaboration, and careful execution.
Where I do my best work
The standards are intentional
If you already have a site, app, or portal, I review how people use it today before proposing changes, so fixes target real friction.
I plan contrast, focus states, labels, touch targets, and keyboard access into the design from day one rather than patching them after launch.
I design and build the interface myself, so nothing gets lost in handoff, and I stay your direct line after launch for adjustments.
Not sure if we’re a fit? Share your goals and I’ll tell you honestly.
Start a project inquiryClients
“Ed is a fantastic web designer, and truly cares about the vision of the company.”
Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen
“He’s always responsive and proactive at troubleshooting.”
Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt
“From start to finish, everything turned out brilliantly.”
Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer
“I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”
Ronald Esperant CED Marine Read the review from Ronald Esperant
“Highly recommend their work!”
Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres
“Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”
TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic
“He made the whole process seamless and created a website that truly represents our brand.”
Weight & Body Solutions Google review Read the review from Weight & Body Solutions
FAQ
The ones I get asked most. If yours isn’t here, ask me directly and I’ll answer it straight.
It depends on complexity. I use the level of structure needed to make decisions clearly before visual polish.
Yes. I can focus on friction points, forms, checkout, booking, service pages, or a full redesign path.
Yes. Handoff includes responsive behavior, component logic, states, and notes where needed.
Yes. Conversion work is stronger when hierarchy, content, trust signals, and interaction patterns are aligned.