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sections/htmp-hero.liquid
  1. <section class="htmp-hero">
  2.   <h1 class="htmp-hero__title">
  3.     High-Throughput
  4.     Microphysiological Platforms
  5.   </h1>
  6.   <p class="htmp-hero__subtitle">
  7.     Built for precise, predictive
  8.     research and discovery.</p>
  9.   <a href="/collections/all">
  10.     Browse Products</a>
  11.   <a href="/pages/contact">
  12.     Request Info</a>
  13. </section>

$ git push origin main

Build passed

Deployed to production

front-page.php
  1. <?php get_header(); ?>
  2. <section class="hero">
  3.   <p class="hero__eyebrow">
  4.     South Florida architecture</p>
  5.   <h1>Architecture shaped around
  6.     how you live, work, and build.
  7.   </h1>
  8.   <a class="btn" href="/contact/">
  9.     Start a conversation</a>
  10.   <a href="/work/">
  11.     See selected work</a>
  12. </section>
  13. <?php get_footer(); ?>

$ git push origin main

Build passed

Deployed to production

app/page.tsx
  1. export default function Home() {
  2.   return (
  3.     <section className="mc-hero">
  4.       <h1>Change text in a PDF,
  5.         keep the original layout
  6.       </h1>
  7.       <p>Fix a typo, replace a
  8.         paragraph, or reorganize
  9.         a document in a few clicks.
  10.       </p>
  11.       <UploadDrop accept=".pdf" />
  12.     </section>
  13.   );
  14. }

$ git push origin main

Build passed

Deployed to production

Building
Building
HTMP Bio01 / 03

Custom web development

Web systems built clean under the surface.

Web development for businesses that need fast, responsive, maintainable websites with clean front-end, back-end, CMS, integrations, and launch-ready execution.

Start a projectStart a projectView our work
  • Clean, maintainable code
  • Fast turnaround
  • Founder-led since 2011

Specialties

  • Custom web apps
  • Frontend
  • Backend
  • Webflow
  • Low-code
5.0 Google ReviewsTrusted by growing businesses

Build a website that stays useful after launch.

  • Fragile websites

    Build maintainable systems instead of one-off pages that break under real use.

  • Poor performance

    Improve speed, responsiveness, and production quality.

  • Hard-to-manage content

    Structure CMS behavior, components, and integrations around how the team works.

  • No room to grow

    Structure the build so new pages and sections fit without starting over.

How I work

One experienced partner.
A clear path forward.

From the initial conversation through launch, the work stays deliberate, collaborative, and focused on what matters.

  1. 01 · Understand

    Define the build.

    I clarify the platform, CMS, integrations, forms and performance needs before any code.

  2. 02 · Create

    Build it cleanly.

    I develop responsive pages, components and CMS structures with maintainability in mind.

  3. 03 · Refine

    Test and launch.

    I check devices, forms, links, speed and tracking, then handle the go-live.

Ed Romero, founder of LER Web Services

Founder-led since 2011. Direct conversations and hands-on attention from the person responsible for the work.

Discuss your projectDiscuss your project
yourbusiness.comPublishLive
HomeServicesWorkAboutContactPagesCMSFormsPlatformContentIntegrationsSpeed
Launch checklist0 / 4
  • Forms tested
  • Every screen size
  • Speed checked
  • Redirects in place
Ed

What is included

Everything a site needs to run cleanly.

Final scope is defined per project, but these are the parts most projects include.

  • Responsive implementation

    Every page built to work from phone to wide screen.

  • </>

    Clean front-end

    Lean, readable code that is easy to maintain and fast to load.

  • Save

    CMS setup

    Content you can update yourself without breaking the design.

  • NameEmailSend

    Forms

    Forms that validate, send and land in the right inbox.

  • SiteCRMEmail

    Integrations

    Payments, CRM, email and booking connected and documented.

  • Fast

    Performance foundations

    Optimized images, lean scripts and fast pages on real phones.

  • DevicesFormsLinksTracking

    QA

    Devices, forms, links and tracking checked before launch.

  • Live

    Launch support

    Domain, redirects and go-live handled, then checked again after launch.

Project fit

Built for businesses that take their reputation seriously.

Not every project needs a custom engagement. The right ones benefit from strategic thinking, direct collaboration, and careful execution.

Where I do my best work

A strong fit looks like…

  • An established company whose website no longer reflects its level of service.
  • A business that needs a site its team can update without breaking it.
  • A team prepared to invest in long-term quality, not a fragile quick build.
  • Decision-makers who value a thoughtful process and direct collaboration.

The standards are intentional

Probably not the right fit if…

  • The only priority is the lowest possible price.
  • The project must be rushed through without discovery or review.
  • You need a generic template with no thought given to the business.
  • There is no clear decision-maker or room to collaborate on the details.
  • Existing sites welcome

    If you already have a site, I review its code, hosting, and content first and tell you plainly what to keep, fix, or rebuild.

  • Progress you can see

    You get a staging link early and send feedback, files, and requests through the client portal at myaccount.lerws.com instead of long email threads.

  • Launch is not goodbye

    After launch you keep a direct line to me, with optional monthly care for updates, fixes, and small improvements as the business grows.

Not sure if we’re a fit? Share your goals and I’ll tell you honestly.

Start a project inquiryStart a project inquiry

Clients

Businesses I’ve worked with and what they say.

  • 84+ projects since 2011
  • 35 case studies
  • 10 industries
  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

FAQ

Questions before you start?

The ones I get asked most. If yours isn’t here, ask me directly and I’ll answer it straight.

  • Which platforms do you work with?

    Scope determines the platform. Work may include static builds, Webflow, WordPress, ecommerce platforms, and custom integrations.

  • Can you take over an existing design?

    Yes, when the design is ready enough for production. I will call out gaps before build.

  • Do you include QA?

    Yes. Key pages, responsive behavior, forms, links, and launch-critical paths are reviewed.

  • Can you support the site after launch?

    Yes. Maintenance and practical improvement work can continue after launch.

Let's talk

Let's get you more clients.
info@lerws.com (813) 220-6130
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