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Services

Brand systems built for clarity and trust.

Brand strategy, messaging, identity, and rollout systems for businesses that need to look more established, sound more focused, and stay consistent as they grow.

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Make the business easier to understand, remember, and trust.

  • Unclear positioning

    Clarify who the business serves, what it stands for, and why it should be chosen.

  • Inconsistent identity

    Create a visual system that works across the website, social, sales material, and real-world touchpoints.

  • Weak brand recall

    Make the business easier to recognize, remember, and trust.

  • No rules to apply it by

    Set out how the brand is used so it holds together when someone else applies it.

How I fix it

One accountable builder, from plan to launch.

I don’t pass your project down a chain. I plan the structure, design it, build it, and stay on after launch, so every decision ties back to what the business needs.

See my work
  • Projects launched84+Websites, stores, and web apps designed, built, and launched since 2011.
  • Case studies published35Real projects written up, from the brief to the result.
  • Industries served10Healthcare, marine, retail, professional services, and more.
  • Direct, start to finish1:1You work with the person doing the work, from the first call to launch.

What I do

What is included in the work.

Final scope is defined per project, but these are the work areas commonly included.

  • What you get

    Clear positioning, messaging direction, logo and identity system, typography and color rules, brand voice and tone, practical usage guidelines, and website alignment.

  • What improves

    Branding is not just a logo pass. It gives the website, sales materials, and future content a clearer foundation.

  • Why it matters

    It reduces risk, builds confidence, and makes saying yes easier.

How LER helps.

Execution stays focused, founder-led, and practical so each decision has a clear purpose.

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  • Define the direction

    I clarify audience, positioning, tone, visual direction, and the role the brand needs to play in the business.

  • Create the visual foundation

    I design the identity elements, typography, color, and usage logic needed to make the brand feel consistent.

  • Make the system usable

    I package the brand so it can carry into the website, social, sales material, and future content without falling apart.

  • Rebrand or fresh start

    I can build a brand from scratch or refine an existing one, keeping the recognition you've earned while fixing what no longer fits.

  • Scope and price in writing

    The deliverables, timeline and fixed price are agreed in writing before I start, and you see the work take shape along the way.

  • One person, start to finish

    The same person who shapes your brand strategy also designs the identity and builds the website, so nothing gets lost between vendors.

My clients

Businesses I’ve worked with.

  • case study

    Makecreati

    A browser-based PDF platform, rebuilt off WordPress to take people from upload to finished file without detours.

    • Software
    • Tampa, FL
  • case study

    Prime Pharma

    A responsive product presentation for a pharmaceutical brand: product education, brand trust and easy browsing.

    • Pharmaceutical
  • case study

    HTMP Bio

    Advanced microphysiological platform technology, made precise, credible and easy to explore.

    • Biotech
    • Los Angeles, CA
  • case study

    New Life Regenerative Medicine

    Regenerative medicine practice. Patient care alongside professional training programs and clinical education.

    • Healthcare
    • Lutz, FL
  • case study

    CED Marine

    Marine wholesale supplier. Boating parts and accessories across a multi-brand, manufacturer-backed catalog.

    • Marine
    • Melbourne, FL
  • case study

    Cadence Community Management

    Community-management support, explained with less clutter.

    • Property services
    • Clearwater, FL
  • case study

    Milam Transport

    A logistics site that communicates equipment, reliability and service coverage clearly.

    • Logistics
    • Tampa, FL

Testimonials

What clients say after working with me.

Real reviews from real clients. Here’s what they said after working with me.

5/5

Google review

Biotech

Industry

5/5 · Google review

“Ed is a fantastic web designer, and truly cares about the vision of the company.”

Dominick HellenHTMP BiotechnologyRead project review

FAQ

Questions before you start?

The ones I get asked most. If yours isn’t here, ask me directly and I’ll answer it straight.

  • Do we need a full rebrand or a refinement?

    Not always. If the current foundation still has value, I can refine and systemize it instead of starting over.

  • Can branding connect directly into website design?

    Yes. The strongest website projects usually start with clear positioning, voice, and visual rules.

  • What do we receive at handoff?

    The scoped identity files, usage guidance, messaging direction, and practical assets needed to apply the brand consistently.

  • Can you work with our existing logo?

    Yes, when the logo still supports the business direction. I can refine, extend, or build a clearer system around it.