LER Web Services
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Services

Build what your next stage deserves.

For founders and teams who need a sharper brand, a clearer website or web app, and a faster path from decision to launch.

  • Design & Build

    Design and build covers the website, the front-end, back-end, and CMS underneath it, the ecommerce storefront, and the mobile app. Scope is defined per project, the structure follows how people decide, and the paths that matter get tested before launch.

    Explore Design & Build

  • Systems & Growth

    This category covers automation for intake, routing, and follow-up; custom integrations and dashboards shaped around the tools already in use; SEO grounded in content structure and technical foundations; and maintenance that continues after launch. I map the real process first, then scope what gets built, improved, or monitored.

    Explore Systems & Growth
Ed Romero working on a website project from a cafe

How I work

Senior attention from the first conversation to launch.

LER was built to keep strategy, design, and development close together. You work directly with me, get clear communication, and move forward without the handoffs that slow good decisions down.

Book a conversationSee how I work
  • 84+projects launched
  • 35case studies published
  • 10industries served
  • 1:1direct, start to finish

Services by stage

From the first idea to years after launch. Start wherever the business is today.

A better website should remove friction from the business.

  • Stronger perception

    Present the business at the level it already operates and support where it is moving next.

  • Clearer decisions

    Help visitors understand the offer, recognize its value, and identify the right next step.

  • A more direct path to inquiry

    Reduce friction between initial interest and a conversation, booking, or purchase.

  • More control after launch

    Create a website that can be updated, extended, and improved without becoming fragile.

My clients

Businesses I’ve worked with.

  • case study

    Makecreati

    A browser-based PDF platform, rebuilt off WordPress to take people from upload to finished file without detours.

    • Software
    • Tampa, FL
  • case study

    Prime Pharma

    A responsive product presentation for a pharmaceutical brand: product education, brand trust and easy browsing.

    • Pharmaceutical
  • case study

    HTMP Bio

    Advanced microphysiological platform technology, made precise, credible and easy to explore.

    • Biotech
    • Los Angeles, CA
  • case study

    New Life Regenerative Medicine

    Regenerative medicine practice. Patient care alongside professional training programs and clinical education.

    • Healthcare
    • Lutz, FL
  • case study

    CED Marine

    Marine wholesale supplier. Boating parts and accessories across a multi-brand, manufacturer-backed catalog.

    • Marine
    • Melbourne, FL
  • case study

    Cadence Community Management

    Community-management support, explained with less clutter.

    • Property services
    • Clearwater, FL
  • case study

    Milam Transport

    A logistics site that communicates equipment, reliability and service coverage clearly.

    • Logistics
    • Tampa, FL

Testimonials

What clients say after working with me.

Real reviews from real clients. Here’s what they said after working with me.

5/5

Google review

Biotech

Industry

5/5 · Google review

“Ed is a fantastic web designer, and truly cares about the vision of the company.”

Dominick HellenHTMP BiotechnologyRead project review

FAQ

Questions before you start?

The ones I get asked most. If yours isn’t here, ask me directly and I’ll answer it straight.

  • What kind of businesses do you work with?

    Established service businesses and premium local brands — serious companies that value quality, clarity, and long-term trust.

  • How do projects get priced?

    By scope and fit, not by template. After a short conversation I map the cleanest path and a clear price.

  • How long does a project usually take?

    It depends on scope, but most projects run a few focused weeks. You'll get a clear timeline up front.

  • Do you only do design, or development too?

    Both: strategy, design, web development, and web apps under one founder-led roof.

  • Can you improve an existing website instead of starting over?

    Often, yes. If the foundation is sound I'll sharpen it. If it's holding you back, I'll say so.

  • What is your typical working process?

    Fit and strategy, clear brand direction, clean design, a proper build, and selective support after launch — calm and clear the whole way.

  • Will the site be easy to update after launch?

    Yes. I build clean, maintainable sites. When a project is the right fit, I can also provide selective maintenance and improvements after launch.

  • What makes LER different?

    Strategy before visuals, founder-led service, and clean technical execution — built for trust, not just looks.