Discovery
Define demand drivers, unit economics, and success metrics.
Paid Media (PPC)
Scale profitable paid media across
Google, YouTube, Bing, and retail search.
What would adding 32% more revenue from paid media mean for your brand?
When you pair LER Web Services’ PPC specialists with disciplined testing and automation, paid media becomes a profit engine—not an expense. Here’s what that looks like in practice:
Key paid media performance metrics
Revenue Attributed to Paid Media
50%+
More Likely to Convert After Retargeting
3x
Avg CPA Improvement with LER Web Services
28%
Engineering foundations built for launch and scale
Tight-knit
team
We combine media strategy, account architecture, and agile execution to scale PPC efficiently. From audit to launch, our playbooks reduce waste, align stakeholders, and turn budgets into predictable revenue.
Strategists translate targets into channel plans with clear KPIs. Our team structures Search, Shopping, Performance Max, YouTube, and Display; implements tracking; and iterates with CI/CD-style campaign ops. QA covers brand safety, policy compliance, and performance. Marketing ops and DevOps safeguard data, security, and observability.
After go-live, we iterate weekly with insights, experiments, and backlog grooming—so acquisition stays efficient while volume grows.
Software deliverables
- Full PPC audit & revenue-aligned account structure
- Search, Shopping, Performance Max, YouTube & Display management
- Creative testing (video/static), ad copy frameworks & extensions
- Measurement setup: GA4, offline conversions, CRM integrations
- Bid/budget automations and scripts with profitability safeguards
Discovery
Stakeholder interviews, revenue goals, and constraints inform the media plan.
Planning
Account structure, audiences, creative roadmap, tracking, and risk controls.
Build
Launch Search, Shopping, PMax, YouTube & Display with measurable tests.
Quality
Brand safety, policy checks, experimentation guardrails, and clean releases.
Our process
The essential stages of developing a site
We use a repeatable PPC framework: clarify targets, design the right account and tracking architecture, then scale in short, testable sprints. QA and monitoring are baked in so launches are smooth and optimizations compound week after week.
We keep stakeholders aligned with demo-ready reviews and clear milestones. When campaigns go live, your team has playbooks and training—so scaling feels controlled, not chaotic.
Customized
for your needs
Customized
for your needs
LER Web Services plans, launches, and scales performance media across Google Ads, Microsoft Advertising (Bing), YouTube, and retail search. We align account structure to revenue goals, implement trustworthy measurement, and run rigorous creative, audience, and bidding tests to lower CPA and raise ROAS.
Paid Media (PPC) FAQs
LER Web Services plans, launches, and scales performance media across Google Ads, Microsoft Advertising (Bing), YouTube, and retail search. We align account structure to revenue goals, implement reliable tracking, and optimize creative, audiences, and bids to improve CPA, ROAS, and MER.
What’s included in your PPC management?
Strategy, account structure, campaign builds (Search, Shopping, Performance Max, YouTube, Display), audience segmentation, creative testing, bidding and budget automation, negative controls, and weekly optimizations—plus clear reporting mapped to your revenue goals.
How much budget do we need to start?
Most accounts validate learning at $5–15k/month across core channels, depending on CPCs, geo, and volume goals. We’ll forecast scenarios so you know expected reach, CPL/CPA, and break-even ROAS before launch.
How long until results stabilize?
Search and Shopping typically stabilize within 2–4 weeks as data accrues and negatives/targets are refined. Performance Max and YouTube build over 4–8 weeks as creative and audiences iterate. We share leading indicators (CTR, CVR, CPC) while ROAS/CAC mature.
Which channels and campaign types do you run?
Google Search, Shopping, Performance Max, YouTube, and Display—plus Microsoft Advertising (Bing). For retail search we align with marketplace goals. Each channel has a defined role: capture intent, create demand, and remarket efficiently.
How do you measure success—CPA or ROAS?
We measure by objective: CPA/CPL for efficiency, ROAS for eCommerce, and MER/CAC for holistic profitability. We also track LTV and payback to guide scale decisions.
Do you produce creative and landing pages?
Yes. We create ad copy, extensions, and performance creatives (static & video) and collaborate on CRO-friendly landing pages. Tests focus on hooks, offers, and proof to lift CTR and conversion rate.
How will tracking and attribution be set up?
GA4 with enhanced conversions, consent-aware tagging, and offline conversion imports from your CRM. We implement UTMs, define conversion priorities, and build dashboards so finance and marketing see the same numbers.
Can you work inside our existing tools and team cadence?
Absolutely. We integrate with your workflows and platforms (e.g., Google Ads, SA360, CM360, Looker/GA4, HubSpot/Salesforce) and join your standups or reviews as needed.
What do you need from us to kick off?
Access to ad accounts and analytics, target KPIs and budget ranges, product/service priorities, CRM integration details, and existing creatives/landing pages. We’ll run an audit and share a 90-day plan.
How do fees and contracts work?
Fixed monthly fee, percent of spend with floors/caps, or hybrid—based on scope and channels. Most clients start with a 3-month engagement to validate performance.
Do you support international markets?
Yes—multi-region targeting, currencies, and languages with localized creative and compliance. We coordinate with your ops so spend matches inventory and capacity.
Who owns the ad accounts and data?
You do. We work within your accounts (or shared access) so all campaigns, audiences, and learnings remain with your team.
LER Web Services is a digital design and technology partner focused on smart interactions, delightful UX, and cutting-edge AI solutions.