Discovery
Define demand drivers, unit economics, and success metrics.
Paid Media (PPC) Services
Paid traffic built for profitable growth.
We manage paid search, shopping, video, and retargeting campaigns around the metrics that matter most, from qualified traffic to revenue efficiency.
What would adding 32% more revenue from paid media mean for your brand?
When you pair LER Web Services’ PPC specialists with disciplined testing and automation, paid media becomes a profit engine—not an expense. Here’s what that looks like in practice:
Key paid media performance metrics
Revenue Attributed to Paid Media
50%+
More Likely to Convert After Retargeting
3x
Avg CPA Improvement with LER Web Services
28%
Engineering foundations built for launch and scale
Tight-knit
team
We combine media strategy, account architecture, and agile execution to scale PPC efficiently. From audit to launch, our playbooks reduce waste, align stakeholders, and turn budgets into predictable revenue.
Strategists translate targets into channel plans with clear KPIs. Our team structures Search, Shopping, Performance Max, YouTube, and Display; implements tracking; and iterates with CI/CD-style campaign ops. QA covers brand safety, policy compliance, and performance. Marketing ops and DevOps safeguard data, security, and observability.
After go-live, we iterate weekly with insights, experiments, and backlog grooming—so acquisition stays efficient while volume grows.
Software deliverables
- Full PPC audit & revenue-aligned account structure
- Search, Shopping, Performance Max, YouTube & Display management
- Creative testing (video/static), ad copy frameworks & extensions
- Measurement setup: GA4, offline conversions, CRM integrations
- Bid/budget automations and scripts with profitability safeguards
Discovery
Stakeholder interviews, revenue goals, and constraints inform the media plan.
Planning
Account structure, audiences, creative roadmap, tracking, and risk controls.
Build
Launch Search, Shopping, PMax, YouTube & Display with measurable tests.
Quality
Brand safety, policy checks, experimentation guardrails, and clean releases.
Our process
The essential stages of developing a site
We use a repeatable PPC framework: clarify targets, design the right account and tracking architecture, then scale in short, testable sprints. QA and monitoring are baked in so launches are smooth and optimizations compound week after week.
We keep stakeholders aligned with demo-ready reviews and clear milestones. When campaigns go live, your team has playbooks and training—so scaling feels controlled, not chaotic.
Customized
for your needs
Customized
for your needs
LER Web Services plans, launches, and scales performance media across Google Ads, Microsoft Advertising (Bing), YouTube, and retail search. We align account structure to revenue goals, implement trustworthy measurement, and run rigorous creative, audience, and bidding tests to lower CPA and raise ROAS.
Everything about
paid media
Clear answers on paid media, scope, timing, and support. If you need specifics, get in touch.
What’s included in your PPC management?
Strategy, account structure, campaign builds (Search, Shopping, Performance Max, YouTube, Display), audience segmentation, creative testing, bidding and budget automation, negative controls, and weekly optimizations—plus clear reporting mapped to your revenue goals.
How much budget do we need to start?
Most accounts validate learning at $5–15k/month across core channels, depending on CPCs, geo, and volume goals. We’ll forecast scenarios so you know expected reach, CPL/CPA, and break-even ROAS before launch.
How long until results stabilize?
Search and Shopping typically stabilize within 2–4 weeks as data accrues and negatives/targets are refined. Performance Max and YouTube build over 4–8 weeks as creative and audiences iterate. We share leading indicators (CTR, CVR, CPC) while ROAS/CAC mature.
Which channels and campaign types do you run?
Google Search, Shopping, Performance Max, YouTube, and Display—plus Microsoft Advertising (Bing). For retail search we align with marketplace goals. Each channel has a defined role: capture intent, create demand, and remarket efficiently.
How do you measure success—CPA or ROAS?
We measure by objective: CPA/CPL for efficiency, ROAS for eCommerce, and MER/CAC for holistic profitability. We also track LTV and payback to guide scale decisions.
LET'S TALK
Have an idea for a website, app, or platform? Let's talk through the next step and shape the work around what the business actually needs.
Quick response.
We'll reply within 24 hours so you know whether the project is a fit and what the next step looks like.
Clear next steps.
After the first conversation, you'll have a clearer view of scope, timing, and the right way to move the work forward.