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Paid Media (PPC)

Paid Media & PPC Growth

At LER Web Services we manage paid media with disciplined testing and accountable reporting so campaigns reduce wasted spend and grow profitable conversions.

Let's work together

Capture High-Intent Leads

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Lower Cost Per Acquisition

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Scale Revenue Efficiently

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Improve Creative Performance

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Increase Returning Buyers

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Improve Lead Quality

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Boost Local Visibility

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Grow Branded Search

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Lift Conversion Rate

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Scale Multi-Channel Reach

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What would adding 32% more revenue from paid media mean for your brand?

When you pair LER Web Services’ PPC specialists with disciplined testing and automation, paid media becomes a profit engine—not an expense. Here’s what that looks like in practice:

Key paid media performance metrics

Revenue Attributed to Paid Media

50%+

More Likely to Convert After Retargeting

3x

Avg CPA Improvement with LER Web Services

28%

How We Work

Our Simple PPC Process

We run paid media in clear, accountable stages so your team always knows what is happening, what is shipping next, and how each change improves revenue.

Get started

Step 01

Reach out and share your goals

Tell us what you need, your timeline, and your priorities. We review your project details and confirm the best next steps before planning starts.

Step 02

Launch and validate quickly

We deploy search, shopping, and retargeting with tracking, creative tests, and safeguard rules, then validate what works in short optimization sprints.

Step 03

Scale what performs

Once winners are clear, we increase spend, improve conversion paths, and report weekly so your team can scale confidently with fewer surprises.

Step 04

Report and decision planning

You receive clear channel-level reporting, budget recommendations, and next-sprint priorities so stakeholders can make fast decisions with confidence.

Customized
for your needs

Customized
for your needs

LER Web Services plans, launches, and scales performance media across Google Ads, Microsoft Advertising (Bing), YouTube, and retail search. We align account structure to revenue goals, implement trustworthy measurement, and run rigorous creative, audience, and bidding tests to lower CPA and raise ROAS.

Paid Media (PPC) FAQs

LER Web Services plans, launches, and scales performance media across Google Ads, Microsoft Advertising (Bing), YouTube, and retail search. We align account structure to revenue goals, implement reliable tracking, and optimize creative, audiences, and bids to improve CPA, ROAS, and MER.

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What’s included in your PPC management?

Strategy, account structure, campaign builds (Search, Shopping, Performance Max, YouTube, Display), audience segmentation, creative testing, bidding and budget automation, negative controls, and weekly optimizations—plus clear reporting mapped to your revenue goals.

How much budget do we need to start?

Most accounts validate learning at $5–15k/month across core channels, depending on CPCs, geo, and volume goals. We’ll forecast scenarios so you know expected reach, CPL/CPA, and break-even ROAS before launch.

How long until results stabilize?

Search and Shopping typically stabilize within 2–4 weeks as data accrues and negatives/targets are refined. Performance Max and YouTube build over 4–8 weeks as creative and audiences iterate. We share leading indicators (CTR, CVR, CPC) while ROAS/CAC mature.

Which channels and campaign types do you run?

Google Search, Shopping, Performance Max, YouTube, and Display—plus Microsoft Advertising (Bing). For retail search we align with marketplace goals. Each channel has a defined role: capture intent, create demand, and remarket efficiently.

How do you measure success—CPA or ROAS?

We measure by objective: CPA/CPL for efficiency, ROAS for eCommerce, and MER/CAC for holistic profitability. We also track LTV and payback to guide scale decisions.

Do you produce creative and landing pages?

Yes. We create ad copy, extensions, and performance creatives (static & video) and collaborate on CRO-friendly landing pages. Tests focus on hooks, offers, and proof to lift CTR and conversion rate.

How will tracking and attribution be set up?

GA4 with enhanced conversions, consent-aware tagging, and offline conversion imports from your CRM. We implement UTMs, define conversion priorities, and build dashboards so finance and marketing see the same numbers.

Can you work inside our existing tools and team cadence?

Absolutely. We integrate with your workflows and platforms (e.g., Google Ads, SA360, CM360, Looker/GA4, HubSpot/Salesforce) and join your standups or reviews as needed.

What do you need from us to kick off?

Access to ad accounts and analytics, target KPIs and budget ranges, product/service priorities, CRM integration details, and existing creatives/landing pages. We’ll run an audit and share a 90-day plan.

How do fees and contracts work?

Fixed monthly fee, percent of spend with floors/caps, or hybrid—based on scope and channels. Most clients start with a 3-month engagement to validate performance.

Do you support international markets?

Yes—multi-region targeting, currencies, and languages with localized creative and compliance. We coordinate with your ops so spend matches inventory and capacity.

Who owns the ad accounts and data?

You do. We work within your accounts (or shared access) so all campaigns, audiences, and learnings remain with your team.

LER Web Services is a digital design and technology partner focused on smart interactions, delightful UX, and cutting-edge AI solutions.

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