FutureFrame
Refined Edge for the Bold
Setting the Stage
Futureframe is a new name in luxury street eyewear — but from the start, it was clear they didn’t want to look like anyone else. Their goal was to launch a brand and digital experience that felt like fashion, moved like culture, and sold like a modern e-commerce brand should.
There was no existing identity, only a clear creative directive: design a site that makes people want the product before they even understand what it is — and make every part of the brand feel rare, confident, and editorial.
More than a look
More Than a Look
Futureframe doesn’t just sell frames — it sells a point of view. So the brand had to feel elevated but never over-designed, edgy but not messy, exclusive but still accessible.
Our job was to build a high-fashion digital storefront for a product meant to be worn every day. That meant refining a look and feel that held its own in both e-comm and editorial spaces — while building a system flexible enough to scale with new product drops and campaigns.
Where Style Meets System
Where Style Meets System
We started with the brand foundation: a bold serif logo and a tonal color system that keeps attention on the product. The palette merges clean contrast with expressive accents — orange, violet, and washed blue — balancing restraint with personality.
From there, we crafted a site experience that mirrors the shape and pace of fashion — large typography, confident layouts, and a layered visual system that feels alive. Motion is subtle but intentional, and every detail was designed to make the product feel premium, personal, and collectable.
Every touchpoint, from headlines to drop announcements, reinforces Futureframe’s brand tone: cool, direct, and unapologetically modern.
Making a Mark
Making a Mark
The launch of Futureframe made an immediate impact. Site traffic surged after the first drop, and early conversions exceeded target benchmarks. More importantly, the brand was met with curiosity — people wanted to know where it came from, who was behind it, and how they could get a pair.
Futureframe now stands as a proof of concept for how niche brands can enter crowded markets with a clear visual voice and strong digital presence. From launch to first drop, everything was designed to build intrigue — and it worked.
Feedback from client
We came to LERWS with a product, not a brand. What we walked away with was a point of view. The site is everything we hoped for, clean, bold, different and people are responding exactly the way we wanted them to.
LER Web Services is a digital design and technology partner focused on smart interactions, delightful UX, and cutting-edge AI solutions.