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HTMP Bio01 / 04

Tampa Bay web design studio

Websites designed to earn trust and guide action.

Strategic, modern websites for businesses that need a sharper first impression, clearer structure, stronger proof, and a better path to inquiry, booking, or purchase.

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  • Fast turnaround
  • Strategic & conversion focused
  • Founder-led since 2011

Built for

  • Biotech
  • Healthcare
  • E-commerce
  • Local services
  • Marine & industrial
  • B2B & startups
5.0 Google ReviewsTrusted by growing businesses

Select project inquiries

Let’s see if we’re a fit.

Tell me about your website and what you want to improve. I’ll review the details before scheduling a call.

Founder-led service. Every project is reviewed for fit.

A better-looking site is only the beginning.

The real work is creating a digital experience that represents your business well and makes the next decision easier.

  • A stronger first impression

    Visual direction and messaging that make the quality of your business apparent from the first visit.

  • Clarity from page to page

    Thoughtful navigation, focused copy, and the right information in the right order.

  • Built to work in the real world

    Responsive development, maintainable systems, and carefully designed paths to inquire, book, or buy.

  • Proof where it counts

    Reviews, results, and real work placed where visitors make up their minds.

How I work

One experienced partner.
A clear path forward.

From the initial conversation through launch, the work stays deliberate, collaborative, and focused on what matters.

  1. 01 · Understand

    Define the right direction.

    Review the existing site, business goals, audience, and content. Agree on the scope before design begins.

  2. 02 · Create

    Design and develop.

    Build the page structure, visual system, and responsive experience, with the technical execution behind it.

  3. 03 · Refine

    Launch with confidence.

    Test the important interactions, refine the details, and hand over a site your business can use and maintain.

Ed Romero, founder of LER Web Services

Founder-led since 2011. Direct conversations and hands-on attention from the person responsible for the work.

Discuss your projectDiscuss your project
yourbusiness.comPublishLive
HomeServicesWorkAboutContactDesignCareReviewsGoalsAudienceContentScope
Launch checklist0 / 4
  • Forms tested
  • Every screen size checked
  • Search basics in place
  • Handed over
Ed

What is included

Everything a website needs to win the work.

Final scope is defined per project, but these are the parts most projects include.

  • 123

    Homepage strategy

    A first screen that says who you are, who it is for, and what to do next.

  • Services

    Service page structure

    Each service gets a page that answers the questions buyers ask.

  • Trust signals

    Reviews, credentials, and real details placed where doubts come up.

  • Book a call

    Strong calls to action

    One clear next step on every page: call, book, or buy.

  • Phonefirst

    Mobile-first design

    Designed for the phone first, where most visitors arrive.

  • “

    Proof sections

    Real work, client words, and results shown before anyone has to ask.

  • VisitAskBook

    Conversion paths

    Short, clear forms and booking, tested before launch.

  • HeadlinePointDetailAction

    Content hierarchy

    Headlines and copy in the order people read and decide.

Project fit

Built for businesses that take their reputation seriously.

Not every project needs a custom engagement. The right ones benefit from strategic thinking, direct collaboration, and careful execution.

Where I do my best work

A strong fit looks like…

  • An established company whose website no longer reflects its level of service.
  • A growing brand that needs clearer positioning and a more considered experience.
  • A team prepared to invest in long-term quality, not just a quick visual refresh.
  • Decision-makers who value a thoughtful process and direct collaboration.

The standards are intentional

Probably not the right fit if…

  • The only priority is the lowest possible price.
  • The project must be rushed through without discovery or review.
  • You need a generic template with no thought given to the business.
  • There is no clear decision-maker or room to collaborate on the details.

A clear written agreement. Scope, timeline, and a fixed price are agreed in writing before design starts. Share your goals and I’ll tell you honestly if we’re a fit.

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Clients

Businesses I’ve worked with and what they say.

  • 84+ projects since 2011
  • 35 case studies
  • 10 industries
  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

FAQ

Questions before you start?

The ones I get asked most. If yours isn’t here, ask me directly and I’ll answer it straight.

  • How much does a website cost?

    Most websites cost between $2,000 and $35,000, depending on your budget, the features you need, the timeline, integrations, and extras like 3D animation. After a short call I send a fixed price in writing, before any design starts, so there are no surprises.

  • How long does a website project take?

    I’m known for fast turnarounds, but the biggest factor is how quickly feedback and approvals come back. A focused website can launch in a few weeks; larger builds, online stores, and integrations take longer. You get a clear timeline in writing before work starts, including when I’ll need your input.

  • Can you redesign my existing website instead of starting over?

    Often, yes. If the foundation is sound, I keep what works and sharpen the rest. If the current site is holding the business back in design, speed, or upkeep, I’ll tell you plainly and recommend a cleaner rebuild.

  • Do I own the website when it’s finished?

    Yes. You own the finished site outright, including its design and content, with a small LER Web Services credit in the footer. I hand it over at launch, and you can keep me on for care and updates or manage it yourself.

  • What do you need from me to get started?

    Your goals, who you want to reach, and whatever you already have: copy, photos, your logo, sites you like. None of it needs to be perfect. We clarify the offer, structure, and content together first, and I’ll tell you what’s missing.

  • Do you help with the writing?

    Yes. I shape the messaging, the order of each page, and the calls to action, and help turn your notes into clear page copy. You review and approve everything before it goes live.

  • Will my new website be ready for Google?

    Yes. Page titles, headings, speed, the mobile layout, and accessibility are planned into the design from the start, so the site launches ready to be found. Ongoing SEO, such as local listings and new content, is available as a separate service.

  • Do you work with businesses outside Tampa?

    Yes. I’m based in Tampa Bay and work with businesses across the United States. Calls happen by phone or video, and you work directly with me either way.

Let's talk

Let's get you more clients.
info@lerws.com (813) 220-6130
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