Strategic, modern websites for businesses that need a sharper first impression, clearer structure, stronger proof, and a better path to inquiry, booking, or purchase.
Final scope is defined per project, but these are the parts most projects include.
Homepage strategy
A first screen that says who you are, who it is for, and what to do next.
Service page structure
Each service gets a page that answers the questions buyers ask.
Trust signals
Reviews, credentials, and real details placed where doubts come up.
Strong calls to action
One clear next step on every page: call, book, or buy.
Mobile-first design
Designed for the phone first, where most visitors arrive.
Proof sections
Real work, client words, and results shown before anyone has to ask.
Conversion paths
Short, clear forms and booking, tested before launch.
Content hierarchy
Headlines and copy in the order people read and decide.
Project fit
Built for businesses that take their reputation seriously.
Not every project needs a custom engagement. The right ones benefit from strategic thinking, direct collaboration, and careful execution.
Where I do my best work
A strong fit looks like…
An established company whose website no longer reflects its level of service.
A growing brand that needs clearer positioning and a more considered experience.
A team prepared to invest in long-term quality, not just a quick visual refresh.
Decision-makers who value a thoughtful process and direct collaboration.
The standards are intentional
Probably not the right fit if…
The only priority is the lowest possible price.
The project must be rushed through without discovery or review.
You need a generic template with no thought given to the business.
There is no clear decision-maker or room to collaborate on the details.
A clear written agreement. Scope, timeline, and a fixed price are agreed in writing before design starts. Share your goals and I’ll tell you honestly if we’re a fit.
The ones I get asked most. If yours isn’t here, ask me directly and I’ll answer it straight.
How much does a website cost?
Most websites cost between $2,000 and $35,000, depending on your budget, the features you need, the timeline, integrations, and extras like 3D animation. After a short call I send a fixed price in writing, before any design starts, so there are no surprises.
How long does a website project take?
I’m known for fast turnarounds, but the biggest factor is how quickly feedback and approvals come back. A focused website can launch in a few weeks; larger builds, online stores, and integrations take longer. You get a clear timeline in writing before work starts, including when I’ll need your input.
Can you redesign my existing website instead of starting over?
Often, yes. If the foundation is sound, I keep what works and sharpen the rest. If the current site is holding the business back in design, speed, or upkeep, I’ll tell you plainly and recommend a cleaner rebuild.
Do I own the website when it’s finished?
Yes. You own the finished site outright, including its design and content, with a small LER Web Services credit in the footer. I hand it over at launch, and you can keep me on for care and updates or manage it yourself.
What do you need from me to get started?
Your goals, who you want to reach, and whatever you already have: copy, photos, your logo, sites you like. None of it needs to be perfect. We clarify the offer, structure, and content together first, and I’ll tell you what’s missing.
Do you help with the writing?
Yes. I shape the messaging, the order of each page, and the calls to action, and help turn your notes into clear page copy. You review and approve everything before it goes live.
Will my new website be ready for Google?
Yes. Page titles, headings, speed, the mobile layout, and accessibility are planned into the design from the start, so the site launches ready to be found. Ongoing SEO, such as local listings and new content, is available as a separate service.
Do you work with businesses outside Tampa?
Yes. I’m based in Tampa Bay and work with businesses across the United States. Calls happen by phone or video, and you work directly with me either way.