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Services

Websites designed to earn trust and guide action.

Strategic website design for businesses that need a sharper first impression, clearer page structure, stronger proof, and a better path to inquiry, booking, or purchase.

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Turn the website into a clearer decision path.

  • Outdated first impression

    Make the business look as credible online as it is in real life.

  • Unclear page structure

    Organize messaging, services, proof, and CTAs around how buyers make decisions.

  • Weak conversion path

    Make the next step easier to understand and act on.

  • Breaks down on a phone

    Hold the same clarity and credibility on the screen most visitors actually arrive on.

How I fix it

One accountable builder, from plan to launch.

I don’t pass your project down a chain. I plan the structure, design it, build it, and stay on after launch, so every decision ties back to what the business needs.

See my workSee my work
  • Projects launched84+Websites, stores, and web apps designed, built, and launched since 2011.
  • Case studies published35Real projects written up, from the brief to the result.
  • Industries served10Healthcare, marine, retail, professional services, and more.
  • Direct, start to finish1:1You work with the person doing the work, from the first call to launch.

What I do

What is included in the work.

Final scope is defined per project, but these are the work areas commonly included.

  • What you get

    Homepage strategy, service page structure, trust signals, strong CTAs, mobile-first design, proof sections, conversion paths, and content hierarchy.

  • What improves

    The design should help visitors understand the business, believe the offer, and know what to do next.

  • Why it matters

    It reduces risk, builds confidence, and makes saying yes easier.

How LER helps.

Execution stays focused, founder-led, and practical so each decision has a clear purpose.

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  • 01

    Define what the website needs to do

    I clarify audience, offer, proof, page goals, and what visitors need to believe before they act.

  • 02

    Shape the page system

    I organize content, hierarchy, sections, CTAs, and user paths around trust and decision-making.

  • 03

    Create the visual experience

    I design a clean, premium interface that reflects the quality of the business and supports clear action.

  • 04

    A clear written agreement

    Scope, timeline, and a fixed price are agreed in writing before design starts, so you know exactly what you are getting and when.

  • 05

    Proof from real projects

    I have launched 84+ projects since 2011 across 10 industries, and you can review 35 case studies before deciding if I fit.

  • 06

    Search readiness built in

    I plan page titles, headings, speed, and accessibility into the design itself, so the site is ready for search the day it launches.

My clients

Businesses I’ve worked with.

  • Makecreati case study

    Makecreati

    A browser-based PDF platform, rebuilt off WordPress to take people from upload to finished file without detours.

    • Software
    • Tampa, FL
  • Prime Pharma case study

    Prime Pharma

    A responsive product presentation for a pharmaceutical brand: product education, brand trust and easy browsing.

    • Pharmaceutical
  • HTMP Bio case study

    HTMP Bio

    Advanced microphysiological platform technology, made precise, credible and easy to explore.

    • Biotech
    • Los Angeles, CA
  • New Life Regenerative Medicine case study

    New Life Regenerative Medicine

    Regenerative medicine practice. Patient care alongside professional training programs and clinical education.

    • Healthcare
    • Lutz, FL
  • CED Marine case study

    CED Marine

    Marine wholesale supplier. Boating parts and accessories across a multi-brand, manufacturer-backed catalog.

    • Marine
    • Melbourne, FL
  • Cadence Community Management case study

    Cadence Community Management

    Community-management support, explained with less clutter.

    • Property services
    • Clearwater, FL
  • Milam Transport case study

    Milam Transport

    A logistics site that communicates equipment, reliability and service coverage clearly.

    • Logistics
    • Tampa, FL
  • Seven One Seven

    Seven One Seven

    Valet, monthly and event parking, managed across Tampa Bay properties since 1990.

    • Parking
    • Tampa, FL

Testimonials

What clients say after working with me.

Real reviews from real clients. Here’s what they said after working with me.

1 / 7

5/5

Google review

Biotech

Industry

5/5 · Google review

“Ed is a fantastic web designer, and truly cares about the vision of the company.”

Dominick HellenHTMP BiotechnologyRead project review

5/5

Google review

Ecommerce

Industry

5/5 · Google review

“He’s always responsive and proactive at troubleshooting.”

Chantel LeavittOwner, Bella Dama CigarsRead project review

5/5

Google review

HOA

Industry

5/5 · Google review

“From start to finish, everything turned out brilliantly.”

Matt SawyerCEO, Cadence Community ManagementRead project review

5/5

Google review

Marine

Industry

5/5 · Google review

“I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

Ronald EsperantCED MarineRead project review

5/5

Google review

Renovation

Industry

5/5 · Google review

“Highly recommend their work!”

Elvis CáceresOwner, ED Home RenovationsRead project review

Recommended

Facebook

Healthcare

Industry

Facebook recommendation

“Fantastic job on our new website! It's easy to use, looks great, and has helped streamline patient bookings.”

TNC Walk In ClinicRead project review

Recommended

Facebook

Wellness

Industry

Facebook recommendation

“He made the whole process seamless and created a website that truly represents our brand.”

Weight & Body SolutionsRead project review

FAQ

Questions before you start?

The ones I get asked most. If yours isn’t here, ask me directly and I’ll answer it straight.

  • Can you design without development?

    Yes, but most website design work is stronger when build requirements and content structure are considered early.

  • Do you help with page copy?

    Yes. I shape messaging, section hierarchy, and CTA direction so the design has clear substance.

  • Is mobile considered from the beginning?

    Yes. Mobile readability, spacing, forms, and navigation are part of the design system.

  • Can this connect to branding?

    Yes. If the brand foundation is unclear, I can refine it before or during the website design phase.

Let's talk

Let's get you more clients.
info@lerws.com (813) 220-6130
Tampa, FL Booking new projects View selected work ↗

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