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Services

Stores built to convert and scale.

E-commerce work for stores that need clearer product discovery, stronger checkout trust, and a platform that can keep growing.

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Make the buying path easier to trust.

  • Confusing product discovery

    Organize categories, product detail, filters, and merchandising so buyers can compare.

  • Checkout hesitation

    Strengthen trust, clarity, and action around the buying path.

  • Hard-to-maintain store

    Build cleaner platform structure, content rules, and support paths after launch.

  • Unanswered buying questions

    Put shipping, returns, and sizing where the decision is actually being made.

How I fix it

One accountable builder, from plan to launch.

I don’t pass your project down a chain. I plan the structure, design it, build it, and stay on after launch, so every decision ties back to what the business needs.

See my work
  • Projects launched84+Websites, stores, and web apps designed, built, and launched since 2011.
  • Case studies published35Real projects written up, from the brief to the result.
  • Industries served10Healthcare, marine, retail, professional services, and more.
  • Direct, start to finish1:1You work with the person doing the work, from the first call to launch.

What I do

What is included in the work.

Final scope is defined per project, but these are the work areas commonly included.

  • What you get

    Product structure, category logic, product detail pages, checkout clarity, trust signals, analytics and tracking, platform setup, and maintenance plan.

  • What improves

    A store needs more than products online. It needs clear merchandising, purchase confidence, and stable operations.

  • Why it matters

    It reduces risk, builds confidence, and makes saying yes easier.

How LER helps.

Execution stays focused, founder-led, and practical so each decision has a clear purpose.

Start a project

  • Clarify the buying path

    I review product discovery, merchandising, trust, shipping, checkout, and content hierarchy.

  • Design the store system

    I shape pages, components, product paths, and conversion points around how buyers decide.

  • Launch and support

    I test store paths, tracking, content, and operational details so the site can keep improving.

  • New store or existing one

    I can build a new store or improve one already taking orders, keeping your products, customers and order history intact.

  • Scope and price in writing

    The pages, features, integrations, timeline and fixed price are agreed in writing, and a staging store lets you follow progress before launch.

  • Care after launch

    A monthly care plan keeps the platform, extensions and security up to date, and your requests go through the client portal to the same person.

My clients

Businesses I’ve worked with.

  • case study

    Makecreati

    A browser-based PDF platform, rebuilt off WordPress to take people from upload to finished file without detours.

    • Software
    • Tampa, FL
  • case study

    Prime Pharma

    A responsive product presentation for a pharmaceutical brand: product education, brand trust and easy browsing.

    • Pharmaceutical
  • case study

    HTMP Bio

    Advanced microphysiological platform technology, made precise, credible and easy to explore.

    • Biotech
    • Los Angeles, CA
  • case study

    New Life Regenerative Medicine

    Regenerative medicine practice. Patient care alongside professional training programs and clinical education.

    • Healthcare
    • Lutz, FL
  • case study

    CED Marine

    Marine wholesale supplier. Boating parts and accessories across a multi-brand, manufacturer-backed catalog.

    • Marine
    • Melbourne, FL
  • case study

    Cadence Community Management

    Community-management support, explained with less clutter.

    • Property services
    • Clearwater, FL
  • case study

    Milam Transport

    A logistics site that communicates equipment, reliability and service coverage clearly.

    • Logistics
    • Tampa, FL

Testimonials

What clients say after working with me.

Real reviews from real clients. Here’s what they said after working with me.

5/5

Google review

Biotech

Industry

5/5 · Google review

“Ed is a fantastic web designer, and truly cares about the vision of the company.”

Dominick HellenHTMP BiotechnologyRead project review

FAQ

Questions before you start?

The ones I get asked most. If yours isn’t here, ask me directly and I’ll answer it straight.

  • Do you work with Shopify and WooCommerce?

    Yes. Platform choice depends on catalog, operations, team needs, and integrations.

  • Can you improve an existing store?

    Yes. I can focus on product paths, checkout clarity, trust, speed, content, or a full rebuild.

  • Do you handle integrations?

    Scoped integrations can include payments, email, inventory, analytics, forms, and workflow tools.

  • Can maintenance continue after launch?

    Yes. Ongoing support can cover updates, QA, content changes, and practical improvements.