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CED Marine01 / 02

E-commerce design and development

Stores built to convert and scale.

E-commerce work for stores that need clearer product discovery, stronger checkout trust, and a platform that can keep growing.

Start a projectStart a projectView our work
  • Secure, trusted checkout
  • Fast turnaround
  • Founder-led since 2011

Platforms

  • Shopify
  • WooCommerce
  • Magento
  • Amazon
5.0 Google ReviewsTrusted by growing businesses

Make the buying path easier to trust.

  • Confusing product discovery

    Organize categories, product detail, filters, and merchandising so buyers can compare.

  • Checkout hesitation

    Strengthen trust, clarity, and action around the buying path.

  • Hard-to-maintain store

    Build cleaner platform structure, content rules, and support paths after launch.

  • Unanswered buying questions

    Put shipping, returns, and sizing where the decision is actually being made.

How I work

One experienced partner.
A clear path forward.

From the initial conversation through launch, the work stays deliberate, collaborative, and focused on what matters.

  1. 01 · Understand

    Clarify the buying path.

    I review product discovery, merchandising, trust, shipping and checkout before anything is designed.

  2. 02 · Create

    Design the store system.

    I shape the pages, product paths and conversion points around how your buyers decide.

  3. 03 · Refine

    Launch and support.

    I test checkout, tracking and the operational details, then keep the store improving.

Ed Romero, founder of LER Web Services

Founder-led since 2011. Direct conversations and hands-on attention from the person responsible for the work.

Discuss your projectDiscuss your project
yourbusiness.comPublishLive
ShopCategoriesProductsCartCheckoutFiltersVariantsShippingCatalogShippingReturnsPayments
Launch checklist0 / 4
  • Checkout tested
  • Payments connected
  • Shipping and taxes set
  • Tracking in place
Ed

What is included

Everything a store needs to sell with confidence.

Final scope is defined per project, but these are the parts most projects include.

  • Product structure

    Products, variants and options organized so buyers can compare.

  • Shop

    Category logic

    Categories and filters that match how customers actually shop.

  • Add to cart

    Product detail pages

    Photos, specs, shipping and returns where the decision is made.

  • 3Pay securely

    Checkout clarity

    A short, trustworthy checkout with no surprises at the last step.

  • Trust signals

    Reviews, guarantees and secure payment cues where doubts come up.

  • Sales

    Analytics and tracking

    Sales, carts and sources measured, so you know what is working.

  • PaymentsShippingTaxesOrder emails

    Platform setup

    Payments, shipping, taxes and email set up and tested.

  • Up to date

    Maintenance plan

    Platform, extensions and security kept up to date every month.

Project fit

Built for businesses that take their reputation seriously.

Not every project needs a custom engagement. The right ones benefit from strategic thinking, direct collaboration, and careful execution.

Where I do my best work

A strong fit looks like…

  • An established store whose site no longer reflects the quality of its products.
  • A growing brand that has outgrown its current platform or theme.
  • A team ready to invest in conversion and operations, not just a new theme.
  • Decision-makers who value a thoughtful process and direct collaboration.

The standards are intentional

Probably not the right fit if…

  • The only priority is the lowest possible price.
  • The project must be rushed through without discovery or review.
  • You need a generic theme with no thought given to how your customers buy.
  • There is no clear decision-maker or room to collaborate on the details.
  • New store or existing one

    I can build a new store or improve one already taking orders, keeping your products, customers and order history intact.

  • Scope and price in writing

    The pages, features, integrations, timeline and fixed price are agreed in writing, and a staging store lets you follow progress before launch.

  • Care after launch

    A monthly care plan keeps the platform, extensions and security up to date, and your requests go through the client portal to the same person.

Not sure if we’re a fit? Share your goals and I’ll tell you honestly.

Start a project inquiryStart a project inquiry

Clients

Businesses I’ve worked with and what they say.

  • 84+ projects since 2011
  • 35 case studies
  • 10 industries
  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

FAQ

Questions before you start?

The ones I get asked most. If yours isn’t here, ask me directly and I’ll answer it straight.

  • Do you work with Shopify and WooCommerce?

    Yes. Platform choice depends on catalog, operations, team needs, and integrations.

  • Can you improve an existing store?

    Yes. I can focus on product paths, checkout clarity, trust, speed, content, or a full rebuild.

  • Do you handle integrations?

    Scoped integrations can include payments, email, inventory, analytics, forms, and workflow tools.

  • Can maintenance continue after launch?

    Yes. Ongoing support can cover updates, QA, content changes, and practical improvements.

Let's talk

Let's get you more clients.
info@lerws.com (813) 220-6130
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