Vella Med Spa
Bridging science and self-confidence through digital experience
The challenge
Vella Med Spa came to us with a vision: to present high-end skincare treatments through a brand identity that felt refined, intelligent, and deeply feminine. But their existing brand presence didn’t reflect that intention — it lacked cohesion, visual elegance, and the clarity needed to communicate premium offerings in a saturated space.
They needed more than a clean website — they needed a brand experience that could elevate perception while making conversion seamless. Our job was to distill the science-backed quality of their treatments into a look and feel that was as effortless and compelling as the results they promised.
Product goals
and objectives
Product goals
and objectives
The goal was twofold: create a digital-first brand that would instill confidence and trust at first glance, and build a website that made it easy for users to understand services and book appointments.
This meant crafting a brand identity that merged clinical credibility with a sense of softness and self-care — avoiding anything too sterile or too beauty-blog. The site had to be informative but minimal, sales-focused but never pushy, and feel accessible without sacrificing elegance.
Crafting the Brand Experience
Crafting the Brand Experience
We started by creating a new logo that reflected Vella’s modern, clinical-meets-luxury positioning — soft curves, delicate type, and a sense of weightlessness. The brand palette was refined into earth-toned neutrals with sage undertones and warm shadows to evoke calm, clarity, and trust.
On the content side, we restructured the messaging to focus on transformation, not just treatment. Every headline, CTA, and service page was written to inspire confidence and clearly communicate value.
The web experience was designed to be intuitive, light, and service-forward. We leaned into minimalism with strong typographic contrast, spacious layouts, and a visual flow that allows the client’s photography and treatments to take center stage. Every page was considered: from how the homepage guides visitors into booking, to how treatment descriptions are written for both clarity and conversion.
Feedback from client
The new site doesn’t just look beautiful — it’s made it easier for people to understand who we are and why we’re different. It’s changed how people engage with us from the first click.
LER Web Services is a digital design and technology partner focused on smart interactions, delightful UX, and cutting-edge AI solutions.