Veluna
A streamlined experience for modern weight loss
Humanizing a Clinical Brand
Veluna is a modern telehealth brand offering affordable access to semaglutide-based weight loss programs. Built for speed, clarity, and trust, this experience needed to feel medical, not sterile — and consumer-first without slipping into cliché. The goal was to balance warmth with authority, and make complex information feel intuitive, not intimidating.
The original site leaned heavily clinical, but lacked a sense of personal care. It had the right science — but not enough humanity. Veluna needed a brand experience that communicated legitimacy and warmth at once. One that could quickly educate visitors, establish trust, and convert with ease — all without overwhelming users.
Carefully Engineered for Conversion
Carefully Engineered for Conversion
We restructured the experience around clarity and confidence. From the product page to the consultation flow, every component was redesigned for frictionless interaction — whether you're exploring pricing or submitting a medical form. Branded UI patterns, motion design, and product renders were developed to build trust and reduce hesitation at critical moments.
The visual direction blends rich, copper-toned gradients with a soft neutral base to suggest elegance and care. Typography remains clean and readable, while UI decisions reinforce the sense of being guided — not sold to.
Proof in Performance
Proof in Performance
Within weeks of launch, Veluna saw a lift in both consultations and checkouts. Mobile sessions increased in length, and bounce rates fell sharply on product pages. Even more importantly, customer feedback began referencing the site itself — not just the treatment — as a factor in choosing Veluna.
This wasn’t just a redesign. It was a repositioning that put the user — and their journey to better health — at the center.
Feedback from client
Working with the LERWS team was seamless from start to finish. They understood the delicate balance between healthcare and e-commerce and brought it to life in a way that feels clean, trustworthy, and human. The new site has not only improved conversions but also how our patients perceive us.
LER Web Services is a digital design and technology partner focused on smart interactions, delightful UX, and cutting-edge AI solutions.