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Product mix consulting, product page optimization & Amazon SEO, Brand Store optimization & more – we ensure your Amazon presence is true to your brand, and converts in a crowded marketplace.
Amazon Advertising
Marketing Services for Amazon
What would adding 67% more organic sales mean for your brand?
Turns out when you combine the massive experience of LER Web Services’ Amazon SEO experts with smart tools and tech, you get industry-leading results like this:
75%+
Recommended Sales From Organic Traffic
4
x
More Likely To Buy From An Organic Listing
67
%
Avg Organic Growth For LER Web Services Partners
Don’t settle for ordinary. Partner with extraordinary.
Why Work With Us
Today’s customer doesn’t distinguish between buying online, on Amazon, or at a physical store. What matters is a frictionless, convenient and accessible shopping experience, regardless of time and place.
For many brands, orchestrating a true customer-centric experience from digital awareness through conversion is challenging. DTC and retail divisions often operate in silos, and most retail marketing partners only cover a slice of the journey.
Our Amazon marketing agency unifies retail and DTC digital marketing under one roof, driving brand awareness and profitable sales growth across channels and tactics
Software deliverables
- Retail readiness audits & listing optimization
- Sponsored Products, Brands, Display & DSP campaign management
- A+ Content & Amazon Storefront design
- Search term harvesting & negative keyword strategies
- Profitability- and inventory-aware bidding automation
We keep stakeholders aligned with frequent demos and clear milestones. When it’s time to launch, your team has full documentation and training—so there are no surprises.
Customized growth strategies for every storefront.
Catalog Management & Organic Strategy
Experts on your side to keep your account healthy, products live, and pull all organic visibility levers available to build & maintain a strong foundation for sustained growth.
Product Page & Storefront Creative
Conversion-driving, Amazon-optimized assets from the product image carousel to the Amazon Brand Store that turn browsers into buyers
SEO - Tuned to the Amazon Algorithm
Written content on the frontend and backend of your listings that maximizes product discoverability on the marketplace
Amazon PPC Search Advertising
Acquire & retain Amazon customers with adaptive search advertising strategy that puts business & bottom line impact first
Amazon DSP Advertising
Fuel the funnel for continuous growth with Amazon’s powerful first-party customer data in the hands of seasoned Amazon programmatic display experts
Cutting-Edge Omnichannel Strategies
Customized cross-channel advertising that aligns your digital strategy with your customer’s unique journey and leverages the strengths of non-Amazon channels, like our paid media marketing services, to grow Amazon revenue
Advanced Measurement Solutions
Amazon Marketing Cloud analytics and data science-backed incrementality testing to assess the true impact of Amazon marketing strategy and continuously iterate
Amazon Advertising FAQs
LER Web Services plans, launches, and scales Amazon advertising across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. We optimize listings, creatives, and retail readiness to lift conversion rate, ROAS, and organic rank.
What’s included in your Amazon ad management?
We handle strategy, campaign builds (SP/SB/SD & DSP), keyword and ASIN targeting, audience segmentation, dayparting, bid/negation rules, creative testing, and weekly optimizations. We also align ads with listing SEO, pricing, inventory, and retail readiness so paid and organic work together.
DSP vs. Sponsored Ads—how do I choose?
Sponsored Ads win lower-funnel intent on Amazon search and detail pages. Amazon DSP adds upper- and mid-funnel reach with audience targeting on and off Amazon, plus robust retargeting and frequency control. We often pair both: Sponsored Ads to capture demand; DSP to generate and nurture it.
What budgets do you recommend to start?
For Sponsored Ads, many brands see reliable learning with $3–10k/month per hero SKU family, depending on category CPCs and goals. DSP typically starts at higher minimums; we size plans to your catalog and growth targets. We’ll model scenarios so you know expected reach, CPC/CPM, and break-even ACoS/ROAS.
How fast will I see results?
Sponsored Ads generally stabilize within 2–4 weeks as we collect data and tune bids/negatives. DSP impact builds over 4–8 weeks as audiences scale and frequency is optimized. We share early leading indicators (CTR, CPC, CVR) before full ROAS matures.
How do you measure success—ACoS or ROAS?
We track ACoS/ROAS by campaign objective: efficiency for branded/search exact, scale for category conquesting, and incremental reach for DSP. We also monitor TACoS to understand paid’s effect on total sales and organic rank.
Do you create ad creatives and A+ content?
Yes. Our team builds Sponsored Brands video, Store pages, A+ modules, and DSP static/video units. We test hooks, benefits, and visuals against category keywords to lift CTR and conversion rate.
What’s your approach to keyword and ASIN targeting?
We launch intent tiers (exact, phrase, broad, auto, product targeting) with clear roles. Search term mining promotes winners to exact, while negatives trim waste. For ASINs, we map competitor and complementary placements to protect share and expand into adjacent demand.
Can you work with our existing team and tools?
Absolutely. We integrate with your internal marketers, ops, and creative teams. We’re comfortable in Amazon Ads Console, DSP, AMC, and third-party tools. We align on goals, share dashboards, and run joint standups.
What do you need from us to start?
Access to Seller/Vendor Central (or ad accounts), product catalog priorities, margins/COGS, inventory status, brand assets, and any existing campaigns. We’ll complete a quick audit and propose a 90-day plan.
How do fees and contracts work?
We offer flexible models—flat monthly, percent of ad spend with floors/caps, or hybrid—depending on scope and channels (SP/SB/SD/DSP). No long lock-ins; most clients start with a 3-month engagement to validate results.
Do you support international marketplaces?
Yes—North America, EU/UK, and select APAC marketplaces. We localize keywords, creatives, and compliance, and coordinate logistics/inventory signals so ads don’t outpace stock.
Who owns data and ad accounts?
You do. We operate within your Amazon Ad Console/DSP seats (or shared access) so all campaigns, audiences, and learnings remain with your brand.
Insights
Unlock a wealth of cutting-edge insights on the latest trends shaping digital marketing and consumer behavior. From channel insights spanning search engine optimization, paid search, social media management and more, to strategic planning and measurement, our blog delivers the expertise you need to stay ahead.
LER Web Services is a digital design and technology partner focused on smart interactions, delightful UX, and cutting-edge AI solutions.