Strategy and branding
Develop your brand
with a novel strategy
Crafting brands
people remember
Crafting brands
people remember
The only thing that matters in a brand is what you feel when interacting with a product. Branding is the promise every experience and conversation fulfills. We align your story, visuals, and voice so customers instantly understand who you are and why you matter, and we translate that vision into digital product strategy that supports every launch.
To make your brand recognizable, we develop the logotype, corporate identity, manual, brand book, mockups, and souvenir products. These essential components coalesce into your unique brand which tells your story and makes all the right connections. Explore our recent projects to see how the system performs in the wild.
Go beyond
creative limits
Go beyond
creative limits
In recent years, we have developed an approach that includes not only the creation of visual images, but also a strategy for launching and promoting your brand.
We work with
people from all
over the world
Feedback from
our clients
Edson was great in responding to my requests. The job was excellent and fast. I highly recommend this company.
LER Web Services helped us completely update our WooCommerce site. The company was great to work with!
Edson strongly recommended. Edson provided great service as website is running great! Thank you.
Extremely professional! I highly recommend this company 100% for top-quality work. If you're looking for excellence, this is it!
I would highly recommend LER Web Services, they are great to work with. Quick response to questions.
Excellent service! Our company is extremely pleased with the web design and the professionalism Edson demonstrated throughout the project. Highly recommended!
They are very reliable and have a very fast turn-around time. It's been a pleasure over the years working with them and we plan on partnering on every future project.
Amazing web designers! LER Web Services took the time to understand our company's needs and worked closely with us until we were completely satisfied with our website. Highly recommended!
I have worked with this business for some time now, they are on top of all requests and has always delivered when they says they will. I highly recommend using this business for all your web designs and needs.
I am extremely impressed with LER Web Services and Edson's exceptional work on my project. From start to finish everything turned out brilliantly and Edson's responsiveness was remarkable.
Edson is a true professional and a class act! He delivers projects with impressive speed and attention to detail. If you're looking for a personal touch and top-notch service, Edson (Labala) of LER Web Services is the one to trust!
Edson was great in responding to my requests. The job was excellent and fast. I highly recommend this company.
LER Web Services helped us completely update our WooCommerce site. The company was great to work with!
Brand foundations built for launch and scale
We blend research, storytelling, and visual craft to build brands that feel authentic the day they launch and consistent for years to come. From early positioning workshops through design execution, our team clarifies what you stand for, who you serve, and why the market should care.
Strategists map audience needs, product strengths, and competitive gaps; copywriters translate the voice of your customer into messaging frameworks; designers express the system through logo suites, color, typography, and motion that stay recognizable in any channel. Every artifact is engineered to support marketing, product, and sales from the start.
Rollout support keeps momentum high. We document the brand system, train internal teams, and audit touchpoints so campaigns, landing pages, and pitch decks align. Analytics checkpoints and qualitative feedback loops help you measure how the story is landing and where to iterate next.
We stay accountable to outcomes. Brand trackers, awareness surveys, and pipeline attribution dashboards tell us whether the new story is driving lift so we can plan follow-up campaigns and internal enablement where it matters most.
Branding deliverables
- Brand discovery. Stakeholder interviews, customer research, and competitive audits distilled into a positioning brief.
- Messaging architecture. Narrative pillars, tone of voice guides, and copy starters for web, sales, and product teams.
- Visual identity system. Logo families, color, type, iconography, photography, and motion guidance ready for every channel.
- Launch toolkits. Templates for decks, social, print, email, and web components to accelerate adoption.
- Governance and training. Brand manuals, rollout checklists, and enablement sessions that keep the system healthy.
- Measurement toolkit. KPI frameworks, survey templates, and dashboards to monitor adoption, recall, and engagement after launch.
Branding FAQs
- How long does branding take?
- Most branding programs land in six to eight weeks: discovery and strategy in weeks one to three, visual exploration in weeks four and five, and system documentation plus rollout in weeks six to eight.
- Can you work with existing assets?
- Yes. We audit current logos, messaging, and collateral to retain equity where it makes sense, then evolve the pieces that need to change.
- Will we get files we can maintain internally?
- Absolutely. You receive packaged design files, tokenized palettes, and editable templates in Figma, Adobe, Google Workspace, or Keynote—whatever your team relies on.
- Do you help post-launch?
- We offer brand stewardship retainers for QA reviews, campaign support, and ongoing creative direction so your identity stays sharp as you grow.
Ready to modernize your brand? Start the conversation and we will map the team, timeline, and deliverables within two business days.
How our branding engagements run
Discovery workshops capture leadership goals, customer sentiment, and competitive positioning. From there we translate insights into strategy artifacts and creative exploration without losing sight of the business metrics you care about.
Weekly checkpoints keep approvals moving. You see the research, moodboards, type and color studies, and final brand system as they evolve, with plenty of room for stakeholder feedback before we codify the guidelines.
Timeline snapshot
- Week 1. Stakeholder interviews, audience research, audit of existing assets, and alignment on success metrics.
- Week 2. Positioning statements, messaging pillars, voice and tone directions, and initial moodboards.
- Weeks 3-4. Logo exploration, color and typography systems, iconography, motion and photography direction.
- Weeks 5-6. Brand toolkit production, template creation, rollout planning, and campaign launch support.
Collaboration essentials
- Shared workspace. Figma, Notion, and Slack hubs keep feedback and approvals organized in one place.
- Recorded reviews. Async video walkthroughs summarize decisions for stakeholders who cannot join live.
- Enablement sessions. Hands-on training for marketing, sales, and product so everyone knows how to activate the new brand.