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Strategy and branding

Develop your brand with a novel strategy

Customized
for your needs

Customized
for your needs

We pair UX researchers, designers, and engineers to launch conversion-focused sites that are fast, accessible, and measurable. Every project gets rigorous QA, analytics, and optimization so the experience keeps outperforming expectations. See our latest launch results.

We focus on clean architecture, security, and measurable outcomes. Engagements cover UX/UI, backend services, integrations, analytics, and QA-so your product ships fast and safely.

Launch websites
built for growth

Launch websites
built for growth

Every project blends UX research, component-driven design, and staged development sprints so teams can iterate quickly without sacrificing quality.

We combine creativity, compliance and technical expertise to help brands in regulated and growth-focused industries transform, shine and drive measurable results. Your success is our success.

What’s included in a brand strategy engagement?

Research, positioning, messaging, audience personas, competitive landscape, and a practical narrative that guides visual identity and content.

Do you deliver logos and full identity systems?

Yes. We produce primary/secondary logos, color, typography, iconography, and usage rules packaged as a style guide or design system tokens.

How many revision rounds are included?

We scope 2–3 rounds per milestone. Additional iterations are welcomed and scheduled into the plan as needed.

Will the brand work across web and print?

All assets ship in web and print‑ready formats (SVG, PNG, PDF) with clear specs for developers, printers, and partners.

Can you refresh an existing brand instead of a full rebrand?

Absolutely. We audit current assets, keep what works, and modernize the rest to maintain equity while improving clarity and consistency.

Do you run stakeholder workshops?

Yes. We facilitate workshops to align leadership, collect inputs, and turn decisions into actionable guidelines.

How do we handle brand governance?

We centralize assets, document do’s and don’ts, and provide templates so teams can create on‑brand materials without bottlenecks.

Who owns the source files?

You do. Final deliverables include editable source files and licensing notes.

We work with
people from all
over the world

Feedback from
our clients

Engineering foundations built for launch and scale

Tight-knit
team

We blend product discovery, technical architecture, and iterative delivery to ship reliable software. From shaping scope to launch, our team clarifies requirements, reduces risk, and delivers in short, outcomes-focused sprints.

Product strategists and tech leads translate goals into epics, success metrics, and a feasible roadmap. Engineers implement across frontend, backend, and integrations with CI/CD, code review, and automated testing. QA spans functional, accessibility, and performance; DevOps hardens security and observability.

Post-launch we keep teams moving: runbooks, incident process, clear SLAs/SLOs, and a measured backlog for continuous improvement. You get a system that scales and a partner you can trust long-term.

Software deliverables

  • Discovery & roadmap. Requirements, user flows, success criteria, and phased plan.
  • Architecture. Data model, API design, service boundaries, and tech selection.
  • UX/UI & implementation. Frontend, backend, and integrations with CI/CD.
  • Quality & security. Automated tests, QA plans, and security hardening.
  • Docs & enablement. Runbooks, deployment guides, and handover training.
Discovery

Stakeholder interviews, requirements, constraints, and success metrics.

Planning

Architecture, backlog, sprint plan, and risk mitigation.

Build

Frontend, backend, APIs, and integrations with CI/CD.

Quality

QA, security, monitoring, and release management.

Our process

The essential stages of developing a site

Discovery clarifies goals, users, and constraints. We design the system, plan delivery, and build in measured sprints with QA, security, and observability-so your product ships fast and stays reliable.

We keep approvals moving with clear checkpoints and demo-friendly reviews. When it's time to launch, your teams have runbooks and training - no gaps.

LER Web Services is a digital design and technology partner focused on smart interactions, delightful UX, and cutting-edge AI solutions.