Zenova - Designing clarity for creative collaboration.
About the project
Zenova needed to turn scattered client workflows into a cohesive B2B workspace while establishing a visual identity that could stand out in a crowded SaaS market.
Ler Web Services designed the brand system and dashboard interface around clarity, organization, and a warmer client-collaboration experience.
Challenge
Zenova needed to turn scattered client workflows, spreadsheets, messages, and account tasks into a cohesive B2B workspace.
The challenge was designing a system that felt structured and intuitive while giving the product a distinct identity in a crowded SaaS market.
Color Palette
Typography
Brand Typography
Space Grotesk + Inter
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Deep product blues, vivid violet, and clean off-white create a SaaS system that feels organized, modern, and collaborative.
The typography pairing supports strong headlines, readable body copy, and a flexible voice that can scale from campaign moments to product detail pages.
The direction we took
Our approach started with understanding how Zenova’s users actually worked—what they needed from the dashboard day-to-day, and how brand trust plays a role in digital product experience. From there, we established two core objectives: to design a clean, modular interface that simplified task and communication flows, and to create a visual identity that projected confidence without coming across as sterile or overly corporate. Everything—from the gradients and typography to the layout of core features—was shaped by those goals.
Our process
We treated Zenova as a product-led identity and dashboard experience, combining strategy, brand direction, and interface design into a clearer collaboration tool.
01 · Product strategy
We clarified the product concept, user roles, and collaboration flows before shaping the visual or interface system.
- Product direction
- User roles
- Workflow priorities
02 · Brand identity
We developed a visual direction that could support the product experience and feel distinct across marketing and dashboard touchpoints.
- Brand direction
- Visual system
- Messaging cues
03 · Dashboard UX/UI
We designed dashboard patterns around clarity, repeated use, and faster interpretation of project information.
- Dashboard flows
- UI components
- Interaction states
04 · Prototype & handoff
We packaged the design system and product logic so development could move forward with clear implementation guidance.
- Prototype review
- Component guidance
- Handoff notes
The Solution
The Solution
We began by developing a brand identity system that could live comfortably across both product and marketing surfaces. The new logo strikes a balance between motion and precision, paired with a modern serif and geometric sans serif to build a visual language that feels both high-end and tech-forward. With the foundation in place, we moved into product design—crafting a custom dashboard interface tailored to Zenova’s use cases. The dashboard includes real-time task tracking, an integrated calendar, shared file system, and messaging—all wrapped in a clean, intuitive UI. We delivered a full design system in Figma, complete with reusable components and developer-ready specs, ensuring that Zenova could scale with consistency.
Outcomes that matter
Zenova gained a sharper product identity and a more intuitive dashboard direction.
The interface system supports repeat workflows, clearer hierarchy, and future feature growth.
The brand and UI now feel more aligned with the calm, capable collaboration experience the product is meant to provide.
Feedback from client
The interface direction made the product feel clearer, calmer, and much easier to explain to clients.