Zenova · Case study

Zenova - Designing clarity for creative collaboration.

A calmer SaaS identity and dashboard direction for creative collaboration, client work, and repeatable team workflows.

Project story

The details behind the work.

Positioning, issues solved, scope, outcome, and the decisions behind the project.

Positioning
Zenova needed a website direction that made the business easier to understand before a prospect reached out.
LER Web Services shaped the experience around clearer hierarchy, stronger visual trust, and a more direct path to action.
Issues I solved
- The offer needed to be easier to scan for first-time visitors.
- The brand needed a sharper first impression without overcomplicating the experience.
- Mobile users needed the same clarity as desktop visitors.
- The site needed a structure that could support future proof, content, and campaign updates.
Scope
Zenova needed to turn scattered collaboration into a product experience that felt organized, branded, and easier to explain.
- Product positioning
- Dashboard UX/UI
- Design system
- Interface direction
Outcome
Zenova now has a clearer digital direction for explaining the offer and supporting better inquiry paths.
Zenova is presented with stronger hierarchy, clearer trust cues, and a more direct path for visitors to understand the next step.
Project takeaway
Zenova now presents the business with clearer positioning, cleaner responsive screens, stronger content structure, and a calmer path from interest to action. The work brought Product positioning, Dashboard UX/UI, and Design system into one consistent public-facing experience.

Visual system

A concise record of the visual direction behind the project.

Editorial sans + practical hierarchy

The visual direction keeps the project clear, polished, and usable across desktop and mobile screens.

The copy direction stays direct: explain the value, reduce uncertainty, and make the next step easier to take.

A standard LER project path, adapted to the scope and available client material.