Process
A clear path from strategy to launch.
Four steps, one person running all of them. You always know what is happening, what comes next, and what I need from you.
How it works
Start to finish, in four steps.
Most projects run six to ten weeks. Bigger builds take longer, and you will know that before you sign, not halfway through.
Fit & strategy
I confirm it’s a fit, then clarify structure, trust, and the goals that matter before any design begins.
Create the experience
Clean, premium, intentional design — the screens, structure, and flow, all built around your business.
Design & develop together
Clean development that turns the design into a launch-ready site — fast, responsive, and built to last.
Launch & support
A smooth launch and reliable support after, so the site keeps performing and the brand stays protected.
In detail
What actually happens in each step.
Fit and structure
I start by reviewing the current website, the offer, the audience, the trust gaps, and the competitors. If analytics exist, I read them. Then I map the page structure, the core messaging, the service hierarchy, and the calls to action. This is where the project is actually won or lost, so it happens before anything visual.
The interface system
The strategy becomes screens. I design the key templates first — home, service, and the pages that carry the argument — then the supporting layouts. Type, spacing, hierarchy, and responsive behaviour are decided here, as a system rather than page by page, so the site stays coherent as it grows.
Build and test
I write the code myself. Clean implementation, real performance work, accessibility basics, mobile behaviour, forms, metadata, and whatever the CMS needs so you can edit it later without breaking it. You get a staging link early and can watch it come together rather than waiting for a reveal.
Launch and after
After approval the work moves live, and I check the critical paths: forms, payments, redirects, tracking, and search visibility. Then I hand over a site you own outright. Support afterwards goes to me, not a ticket queue, and I keep working on practical improvements as long as it is useful.
Why work with me
A partner you can trust.
You work directly with me, from the first call through launch and after it. I learn how your industry buys, build around it, and stay on to keep the site working.
What keeps a project moving
One decision-maker
Feedback from a committee arrives contradictory and slows everything down. One person who can approve direction keeps a project weeks ahead.
Content decided early
The single most common delay is waiting on copy and photography. If it is not ready, I plan for that in the scope rather than discovering it in week six.
One feedback pass
Consolidated notes per round beat a trickle of messages. It is faster for you and it keeps the design coherent.
Launch readiness
Forms, payments, redirects, tracking, and search basics get tested before the site goes live, not after someone notices.
- 84+projects launched
- 35case studies published
- 10industries served
- 1:1direct, start to finish
Ways to work together
Flexible design & development engagement models.
Fixed-price projects
Scope, timeline, and cost in writing before work starts. Know more
Ongoing website care
Updates and support on a plan billed predictably each month. Know moreWhat clients are saying
“Ed is a fantastic web designer, and truly cares about the vision of the company.”
“He’s always responsive and proactive at troubleshooting.”
“From start to finish, everything turned out brilliantly.”
“I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”
“Highly recommend their work!”
“Fantastic job on our new website! It's easy to use, looks great, and has helped streamline patient bookings.”
“He made the whole process seamless and created a website that truly represents our brand.”
FAQ
Questions before you start?
The ones I get asked most. If yours isn’t here, ask me directly and I’ll answer it straight.
How involved do I need to be?
You are involved at the decision points that matter: goals, content direction, feedback, approvals, and launch. The process is structured so your input is useful without turning the project into a second job.
Do we need everything ready before starting?
No. I can start by clarifying the offer, structure, and content needs. Existing copy, images, analytics, brand assets, and examples are helpful, but they do not need to be perfect before the strategy phase.
How long does the process take?
It depends on scope. A focused website can move in a few weeks, while larger builds, ecommerce, integrations, or heavier content needs take longer. The timeline is mapped after the fit and strategy conversation.
Can you improve an existing website instead of rebuilding it?
Yes, if the foundation is strong enough. If the existing site is holding back design, performance, content, or maintainability, I will recommend a cleaner rebuild instead of forcing patches onto a weak system.
What happens after launch?
After launch, I check the critical paths and can continue with maintenance, support, content updates, performance improvements, SEO foundations, and practical iteration as the business grows.