What to Prepare Before a Website Growth Audit
What to gather before a website audit so the recommendations are sharper and easier to act on.
Client help & how-tos
- Add a plugin in WordPress
- Add custom CSS or code
- Edit pages and content
Resources
Everything you need to run your site.
Plain-English how-tos for your WordPress site, clear docs on how I work with you, and articles on building a website that performs.
Working with LER
- How I communicate
- Staging & launches
- Security & billing
LER blog
- Web strategy & trust
- Performance & SEO
- Maintenance tips
Give LER access
- Google Analytics, Ads and Search Console
- Facebook, Instagram and Meta ads
- HighLevel, GoDaddy and WordPress
Manage your WordPress site
WordPress how-tos.
One task per guide, with real WordPress screenshots: tracking codes, users, plugins, edits, updates and backups.
Add Google Analytics (GA4)
Connect GA4 with Google’s Site Kit plugin, or paste the tag yourself.
Add Google Tag Manager
Paste the two Tag Manager codes into the header and body, once.
Verify in Search Console
Prove to Google you own the site with a meta tag, Site Kit or DNS.
Add the Meta (Facebook) Pixel
Track visits and leads from Facebook and Instagram ads, the right way.
Add code to the header or footer
Where to paste tracking codes, verification tags and chat widgets.
Add a plugin
Find, check, install and activate a plugin without surprises.
Edit a page or post
Change text, images and links in the block editor, and undo mistakes.
Add custom CSS
Small style changes with Additional CSS, previewed before they go live.
Update WordPress safely
Back up, update in the right order, and check the site after.
Back up your site
Make a copy before updates and big changes, and keep it off your server.
Give LER access
Invite me to your accounts.
Step-by-step invites for Google, Meta, HighLevel, GoDaddy and WordPress, in the client portal’s Help Center. You stay the owner, and you can remove my access any time.
WordPress (add me as a user)
Create my own administrator login instead of sharing yours.
Google Analytics (GA4)
Add LER as a user so I can check your traffic and set up tracking.
Google Search Console
Let me see how your site shows up in Google and fix indexing problems.
Google Tag Manager
Invite me so I can add and fix tracking tags without touching your site’s code.
Google Ads
Invite me to your ad account, or accept my manager link request.
Google Business Profile
Add me as a manager of your listing on Google Search and Maps.
Facebook Page
Add me to your Page so I can post, run ads and connect Instagram.
Meta ads, Page and pixel
Add LER as a partner in your Meta business portfolio, all in one place.
Instagram
Share your Instagram account with LER through Meta Business Suite.
GoHighLevel (HighLevel)
Add me as a user in your HighLevel sub-account for funnels, forms and automations.
GoDaddy (domain and DNS)
Use Delegate Access so I can manage your domain and DNS without your password.
Need help with a live site? Ask me
Working with LER
How I make the work easy to manage.
I do everything the standard, professional way — clear communication, secure handling, and no surprises. You use the tools you already have.
How I communicate
Most updates happen over email, WhatsApp, or Asana — whatever’s easiest for you. Larger builds get a shared board so you always see status and the next step.
How I stage & launch
I build on a private staging site so you can review everything before it goes live. Launches are scheduled, checked, and reversible — no surprises on your live site.
Security & backups
SSL, hardened WordPress, regular backups, and monitoring. Updates are tested before they ship so the site stays protected and stable.
Billing & invoices
Clear scope and pricing up front, simple invoices, and ongoing plans billed predictably. Everything is visible in your client portal.
NDAs & confidentiality
Happy to sign an NDA before we begin. Your code, content, and data stay private and remain yours, start to finish.
Your client portal
Manage your site, requests, and billing at myaccount.lerws.com — the fastest way to reach me and track work.
I work with the tools you already use:
- Asana
- GitHub
- WordPress
- Shopify
- Wix Pro
- Custom themes
Fresh from the blog
What’s new in the Resource Center.
Always improving
I keep adding and refining practical guides based on the questions clients ask most — so the help stays useful after launch.
Update WordPress safely without risking your live site
Back up first, test updates in the right order, and know when to stop before a plugin change turns into a support issue.
How staging and launches stay controlled
A plain-English walkthrough of how review links, launch windows, backup checks, and rollback planning keep releases calm.
Why your contact form is not enough
Good follow-up starts after the form submit: routing, confirmations, intake details, and next-step clarity all matter.