LER Web Services
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Resources

Everything you need to run and grow your site.

Plain-English how-tos for your WordPress site, clear docs on how I work with you, and articles on building a website that performs.

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Client help & how-tos

  • Add a plugin in WordPress
  • Add custom CSS or code
  • Edit pages and content
Browse how-tos

Working with LER

  • How I communicate
  • Staging & launches
  • Security & billing
How I work

LER blog

  • Web strategy & trust
  • Performance & SEO
  • Maintenance tips
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Guides & checklists

  • WordPress help guides
  • Security and launch references
  • Client-ready support docs
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Fresh from the blog

What’s new in the Resource Center.

All articles ↗
Five upright monoliths standing in a shallow arc on sand, lit from behind
Website Strategy

What to Prepare Before a Website Growth Audit

What to gather before a website audit so the recommendations are sharper and easier to act on.

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A small lit cone of sand alone on a wide dark plain
Website Strategy

Why Your Contact Form Is Not Enough

Why better intake, routing, confirmation, and follow-up matter after the form submission.

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Website KPI dashboard visual
Business Improvement

How to Choose Website KPIs That Matter

How to pick website metrics that connect to real business decisions instead of vanity reporting.

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Working with LER

How I make the work easy to manage.

I do everything the standard, professional way — clear communication, secure handling, and no surprises. You use the tools you already have.

How I communicate

Most updates happen over email, WhatsApp, or Asana — whatever’s easiest for you. Larger builds get a shared board so you always see status and the next step.

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How I stage & launch

I build on a private staging site so you can review everything before it goes live. Launches are scheduled, checked, and reversible — no surprises on your live site.

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Security & backups

SSL, hardened WordPress, regular backups, and monitoring. Updates are tested before they ship so the site stays protected and stable.

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Billing & invoices

Clear scope and pricing up front, simple invoices, and ongoing plans billed predictably. Everything is visible in your client portal.

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NDAs & confidentiality

Happy to sign an NDA before we begin. Your code, content, and data stay private and remain yours, start to finish.

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Your client portal

Manage your site, requests, and billing at myaccount.lerws.com — the fastest way to reach me and track work.

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I work with the tools you already use: EmailWhatsAppAsanaGitHubWordPressShopifyWix ProCustom themes

Client how-tos

Quick guides for your website.

Short, beginner-friendly walkthroughs — especially for WordPress. I add more regularly.

How to add a plugin in WordPressInstall, activate, and configure safely How to add custom CSSStyle tweaks without breaking the theme How to add custom code (header/footer)Tracking, embeds, and snippets for beginners How to edit a page or postUpdate text, images, and links How to update WordPress safelyBack up, stage, then update How to back up your siteManual and automatic backups

Need help with a live site? Ask me ↗

Always improving

I keep adding and refining practical guides based on the questions clients ask most — so the help stays useful after launch.

Client how-to

Update WordPress safely without risking your live site

Back up first, test updates in the right order, and know when to stop before a plugin change turns into a support issue.
Working with LER

How staging and launches stay controlled

A plain-English walkthrough of how review links, launch windows, backup checks, and rollback planning keep releases calm.
Website strategy

Why your contact form is not enough

Good follow-up starts after the form submit: routing, confirmations, intake details, and next-step clarity all matter.