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Automation and systems

Systems that remove repeated operational drag.

Automation and systems work for teams that need cleaner intake, routing, follow-up, data movement, and practical workflows shaped around how the business actually operates.

Start a projectStart a projectView our work
  • Built around your tools
  • Fast turnaround
  • Founder-led since 2011

Related

  • Backend development
  • Custom web apps
  • Website maintenance
  • Free growth audit
5.0 Google ReviewsTrusted by growing businesses

Turn repeated manual work into a cleaner system.

  • Manual follow-up

    Route tasks, reminders, records, and next steps without relying on memory.

  • Disconnected tools

    Connect forms, CRM, email, spreadsheets, dashboards, and website actions where it makes sense.

  • Messy operations

    Map the real process before adding automation so the system stays understandable.

  • No visibility into what ran

    See what the system did and where it stopped without having to ask someone.

How I work

One experienced partner.
A clear path forward.

From the initial conversation through launch, the work stays deliberate, collaborative, and focused on what matters.

  1. 01 · Understand

    Map the work as it happens.

    I follow the real steps, tools and handoffs your team uses today, and agree on what to automate first.

  2. 02 · Create

    Build the system.

    I connect the tools, set the triggers and rules, and handle the errors, so the work moves on its own.

  3. 03 · Refine

    Run it with your team.

    I test with real cases, document how it works, and adjust until your team trusts it.

Ed Romero, founder of LER Web Services

Founder-led since 2011. Direct conversations and hands-on attention from the person responsible for the work.

Discuss your projectDiscuss your project
yourbusiness.comPublishLive
New inquiryFormCRMEmailCalendarLeadTaskReminderToolsStepsOwnersRules
Launch checklist0 / 4
  • Triggers tested
  • Errors caught
  • Team trained
  • Handed over
Ed

What is included

Everything a system needs to run on its own.

Final scope is defined per project, but these are the parts most projects include.

  • YesNo

    Workflow map

    Every step, handoff and decision drawn out before anything is automated.

  • FormRuleAction

    Trigger logic

    Clear rules for what starts each automation and what it does next.

  • CRM or data flow

    Leads and records moving to the right place without copy and paste.

  • Notification rules

    The right person hears about the right thing at the right time.

  • AdminStaffViewer

    Permissions

    Each person sees and changes only what their role needs.

  • !

    Error handling

    When something fails, it is caught, logged and flagged instead of lost.

  • Documentation

    Plain notes on how everything works, so your team is never stuck.

Project fit

Built for businesses that take their reputation seriously.

Not every project needs a custom engagement. The right ones benefit from strategic thinking, direct collaboration, and careful execution.

Where I do my best work

A strong fit looks like…

  • A business whose team loses hours to copy-paste, follow-ups and manual handoffs.
  • A growing team whose tools no longer talk to each other.
  • A team ready to invest in a system that lasts, not a quick patch.
  • Decision-makers who value a thoughtful process and direct collaboration.

The standards are intentional

Probably not the right fit if…

  • The only priority is the lowest possible price.
  • The project must be rushed through without discovery or review.
  • You want a quick hack around a process nobody has mapped yet.
  • There is no clear decision-maker or room to collaborate on the details.
  • Start from your current tools

    I work with the forms, inboxes, spreadsheets and software you already use before suggesting anything new or replacing what already works.

  • Fixed scope in writing

    Before I build anything, the workflows, integrations, timeline and fixed price are agreed in writing so you know exactly what you're getting.

  • You own what I build

    You keep the code, the documentation and the access, and the same person who built the system stays reachable when something needs to change.

Not sure if we’re a fit? Share your goals and I’ll tell you honestly.

Start a project inquiryStart a project inquiry

Clients

Businesses I’ve worked with and what they say.

  • 84+ projects since 2011
  • 35 case studies
  • 10 industries
  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

FAQ

Questions before you start?

The ones I get asked most. If yours isn’t here, ask me directly and I’ll answer it straight.

  • Can this be part of a larger project?

    Yes. This service can stand alone or connect into a larger website, ecommerce, product, automation, or support engagement.

  • What happens after I inquire?

    I review the context, identify whether it is a fit, and recommend the cleanest next step before scoping work.

  • Do you provide clear deliverables?

    Yes. Deliverables are scoped before work begins so expectations, access, and responsibilities are clear.

  • Can you support the work after launch?

    Yes. Maintenance, QA, content updates, and practical improvements can continue where needed.

Let's talk

Let's get you more clients.
info@lerws.com (813) 220-6130
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