Kristine Window Treatments · Case study
A cleaner product-service experience for custom interiors.
A polished website direction for custom window treatments, built around product clarity, consultation trust, and a more refined home-interiors presentation.
What the website had to do.
Window-treatment buyers need to understand choices, quality, and consultation next steps before they commit.
LER Web Services organized the direction around product education, interior-style visuals, and a clear path to request guidance.
- 5Core pages, one hierarchy
- 4Workstreams in scope
- 1Primary path to contact
- 2018Launched
What had to change.
Product options needed to feel organized instead of scattered.
The brand needed a more polished visual environment for home-interior buyers.
Consultation prompts had to feel helpful rather than transactional.
The site needed to support future galleries, product categories, and local SEO content.
Screens
Every page, one system.
Home, shades, roller, fabrics, and about share one hierarchy, so a visitor moves from the offer to the next step in a few scrolls.
The same clarity on a phone.
Most visitors arrive on a phone: the offer, the proof, and the contact action keep the same order on mobile.
Visual system.
The site's own palette over the LER paper, Archivo Narrow for headings, and real screens of the live site instead of stock scenes.
Type · Archivo Narrow
- #133A3D
- #18B6B0
- #78D5D0
- #5A7676
- #E9F6F5
Outcome.
Kristine Window Treatments now has a cleaner direction for product education and consultation-led inquiries.
The project now gives visitors a clearer way to compare options and understand consultation value.
How this one came together.
The four steps behind this build, and what each one had to settle.
Discovery
I clarified the audience, offer, and practical questions the website needed to answer.
Page structure
I organized the page flow around service clarity, proof, and the next action a qualified visitor should take.
Responsive design direction
I shaped the visual system and core screens so the experience could stay polished across devices.
QA and refinement
I reviewed the experience for visual consistency, responsive behavior, and clear paths to contact or purchase.
