Services
What went into it.
- Product-service UX
- Visual direction
- Responsive website design
- Consultation CTA planning
Selected work
Kristine Window Treatments - A cleaner product-service experience for custom interiors.
- Home interiors
- Window treatments
- Worked with
- Kristine Window Treatments
- Started
- April 24, 2018
A polished website direction for custom window treatments, built around product clarity, consultation trust, and a more refined home-interiors presentation.
Project story
The details behind the work.
Positioning, issues solved, scope, outcome, and the decisions behind the project.
Positioning
Window-treatment buyers need to understand choices, quality, and consultation next steps before they commit.
LER Web Services organized the direction around product education, interior-style visuals, and a clear path to request guidance.
Issues we solved
- Product options needed to feel organized instead of scattered.
- The brand needed a more polished visual environment for home-interior buyers.
- Consultation prompts had to feel helpful rather than transactional.
- The site needed to support future galleries, product categories, and local SEO content.
Scope
Kristine Window Treatments needed to make product selection feel less overwhelming and more premium.
- Website design direction
- Product category structure
- Consultation-flow planning
- Responsive mockups
Outcome
Kristine Window Treatments now has a cleaner direction for product education and consultation-led inquiries.
The project now gives visitors a clearer way to compare options and understand consultation value.
Project takeaway
Kristine Window Treatments now presents the business with clearer positioning, cleaner responsive screens, stronger content structure, and a calmer path from interest to action. The work brought Product-service UX, Visual direction, and Responsive website design into one consistent public-facing experience.
Visual system
Palette and type cues.
A concise record of the visual direction behind the project.
Color palette
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Typography
Editorial sans + practical hierarchyThe visual direction keeps the project clear, polished, and usable across desktop and mobile screens.
The copy direction stays direct: explain the value, reduce uncertainty, and make the next step easier to take.
Process
How the project moved.
A standard LER project path, adapted to the scope and available client material.
Step 01Discover
Discovery and content review
We clarified the audience, offer, and practical questions the website needed to answer.
AudienceOfferPriorities
Step 02Structure
Page structure
We organized the page flow around service clarity, proof, and the next action a qualified visitor should take.
HierarchyMessagingCTAs
Step 03Design
Responsive design direction
We shaped the visual system and core screens so the experience could stay polished across devices.
UI directionResponsiveVisual polish
Step 04Review
QA and refinement
We reviewed the experience for visual consistency, responsive behavior, and clear paths to contact or purchase.
QARefinementLaunch prep
Project visuals
Screens and brand moments.
Selected screens, mockups, and brand moments from the project archive, normalized to the current WebP project library.
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