Lessence De La Vie · Case study
Project story
Positioning, issues solved, scope, outcome, and the decisions behind the project.
Lessence De La Vie is a beauty and wellness medspa in Tampa, and the homepage says so in its first line: Premier Beauty and Wellness Medspa in Tampa.
Right under it, the four treatment groups sit side by side, so a visitor sees the full range before scrolling far.
The medspa’s website: the homepage, the treatment pages, a shop in the menu and the free consultation page.
The site leads with the treatments and ends every path at a free consultation.
Client reviews and answers to common questions sit on the treatment pages, so a visitor has what they need before they book.
A medspa site that puts the treatments first, gives each one a page that answers the usual questions, and keeps the free consultation in the menu on every screen size.
Visual system
A concise record of the visual direction behind the project.
Light serif headings + spaced capitals
Headings are set in a light serif, section labels in small spaced capitals in the brand green, and the body copy in a plain sans.
Soft greens, white space and calm spa photography keep the pages quiet, so the green consultation buttons stand out.
Four steps, and what each one had to settle.
Discover
I organized the site around what the medspa offers: injectables, medical facials, skin rejuvenation and wellness therapies, each with a short line and a link to learn more.
Structure
The Botox page shows the pattern: what it does and three quick benefits, then client reviews, then answers to the questions people ask before booking.
Design
Every page points to one next step. The consultation page asks for a name, contact details, a preferred date and time, and what the visitor would like to work on.
Review
I checked the layouts on a laptop, a tablet and a phone, so the treatments, the menu and the booking form read the same everywhere.
Project visuals
The homepage, the Botox page and the free consultation page on a laptop, a tablet and a phone.
