Lessence De La Vie - Rebranding and mobile UX for a multifunctional lifestyle platform.
About the project
Lessence De La Vie needed to move from a brand refresh into a broader digital product strategy for a multifunctional mobile app with heavy daily usage expectations.
Ler Web Services supported the project with rebranding, product direction, mobile interface planning, and a digital experience designed to scale around a more ambitious user journey.
Challenge
Lessence De La Vie was moving beyond a brand refresh into a broader digital product with ambitious usage expectations and a more complex user journey.
The challenge was shaping a scalable identity and mobile UX direction that could support multiple functions without losing clarity, speed, or emotional connection.
Color Palette
Typography
Brand Typography
Canela + Inter
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Plum, blush, and soft natural tones give the lifestyle product a calm, personal, and flexible visual foundation.
The typography pairing supports strong headlines, readable body copy, and a flexible voice that can scale from campaign moments to product detail pages.
The approach
We treated the project as both a brand system and product experience, giving the identity enough flexibility to support a larger mobile platform.
The interface direction focused on clarity, repeat use, and a scalable structure that could carry multiple functions without feeling fragmented.
Our process
We approached Lessence as a product and brand refresh, aligning the mobile experience, strategy, and interface around a clearer lifestyle platform.
01 · Product discovery
We clarified the platform goals, user needs, and core actions so the app experience could be organized around real usage instead of scattered features.
- User goals
- Feature priorities
- Product direction
02 · Rebrand direction
We refined the visual direction and tone so the product could feel more cohesive, modern, and easier to extend across screens.
- Brand refresh
- Visual direction
- Tone alignment
03 · Mobile app UX/UI
We designed mobile flows and interface patterns that support simple navigation, clear decisions, and a more polished product experience.
- Mobile flows
- UI system
- Screen layouts
04 · Prototype & handoff
We packaged the design direction and screen logic so the product could move into implementation with fewer unanswered decisions.
- Prototype review
- Design handoff
- Implementation notes
Outcomes that matter
Lessence De La Vie gained a more cohesive brand direction and a clearer foundation for mobile product growth.
The UX system makes it easier to organize features and support repeat high-volume app interactions.
The updated direction can support future product expansion without making the experience feel fragmented.
Feedback from client
The work gave our platform a clearer identity and a more organized mobile experience for a much larger audience.