Services
What went into it.
- B2B positioning
- Solution architecture
- Responsive UX
- Consultation-flow planning
Selected work
Sphere Integrated Solutions - A more structured digital presence for technology services.
- IT solutions
- B2B technology
- Worked with
- Sphere Integrated Solutions
- Started
- May 5, 2007
A B2B technology website direction built around solution clarity, enterprise credibility, and a more confident path to consultation.
Project story
The details behind the work.
Positioning, issues solved, scope, outcome, and the decisions behind the project.
Positioning
Technology-service buyers need a clean path from problem recognition to provider confidence.
LER Web Services shaped Sphere around solution categories, credible interface pacing, and clear consultation cues.
Issues we solved
- The service offer needed a stronger structure for mixed technical and business audiences.
- The visual system had to feel polished without overcomplicating the message.
- Contact prompts needed more confidence and less friction.
- The site needed room for case proof, integrations, and service expansion.
Scope
Sphere Integrated Solutions needed to make a technical offer easier to evaluate without stripping away sophistication.
- Technology service messaging
- Responsive design direction
- Solution-page structure
- Consultation CTA planning
Outcome
Sphere now has a clearer B2B web direction for presenting technology solutions and starting consultation conversations.
The project now gives business visitors a clearer route from solution evaluation to consultation.
Project takeaway
Sphere Integrated Solutions now presents the business with clearer positioning, cleaner responsive screens, stronger content structure, and a calmer path from interest to action. The work brought B2B positioning, Solution architecture, and Responsive UX into one consistent public-facing experience.
Visual system
Palette and type cues.
A concise record of the visual direction behind the project.
Color palette
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Typography
Editorial sans + practical hierarchyThe visual direction keeps the project clear, polished, and usable across desktop and mobile screens.
The copy direction stays direct: explain the value, reduce uncertainty, and make the next step easier to take.
Process
How the project moved.
A standard LER project path, adapted to the scope and available client material.
Step 01Discover
Discovery and content review
We clarified the audience, offer, and practical questions the website needed to answer.
AudienceOfferPriorities
Step 02Structure
Page structure
We organized the page flow around service clarity, proof, and the next action a qualified visitor should take.
HierarchyMessagingCTAs
Step 03Design
Responsive design direction
We shaped the visual system and core screens so the experience could stay polished across devices.
UI directionResponsiveVisual polish
Step 04Review
QA and refinement
We reviewed the experience for visual consistency, responsive behavior, and clear paths to contact or purchase.
QARefinementLaunch prep
Project visuals
Screens and brand moments.
Selected screens, mockups, and brand moments from the project archive, normalized to the current WebP project library.
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