Discovery
Workshops, requirements, constraints, and success criteria.
Conversion Rate Optimization (CRO)
Boost revenue with research-driven A/B testing and UX improvements.
Customized
for your needs
Customized
for your needs
Turn more visits into revenue. LER Web Services runs research-driven A/B testing and UX improvements that remove friction and clarify value. We connect user behavior, on-site analytics, and qualitative insights to prioritize tests that move the metrics that matter.
Launch websites
built for growth
Launch websites
built for growth
Every project blends UX research, component-driven design, and staged development sprints so teams can iterate quickly without sacrificing quality.
Turn more visits into revenue. LER Web Services runs research-driven A/B testing and UX improvements that remove friction and clarify value. We connect user behavior, on-site analytics, and qualitative insights to prioritize tests that move the metrics that matter.
What does CRO include?
A structured program of research, hypotheses, A/B tests, and UX improvements—from quick wins to deeper redesigns—anchored to KPIs like conversion rate, AOV, LTV, and lead quality.
How fast can we test?
Cadence depends on traffic, seasonality, and required development. We aim for a continuous pipeline with rigorous QA and clear success criteria per test.
Which metrics do you focus on?
Primary metrics: conversion rate, AOV, revenue per visitor (RPV), lead-to-sale rate. Secondary: bounce, checkout completion, time to value, scroll depth, and error rates.
What research methods do you use?
We combine analytics audits, funnel and cohort analysis, heatmaps/session replays, surveys, user interviews, heuristic reviews, and benchmark studies to inform hypotheses.
How long should an A/B test run?
Typically 2–4 weeks, or until we hit a pre-set sample size and stable significance, while covering a full business cycle to account for weekday/weekend effects.
How do you determine statistical significance?
We predefine minimum detectable effect, power, and alpha levels. We avoid peeking, use sequential testing when appropriate, and validate with CUPED or similar variance reduction where available.
What platforms and tools do you work with?
Common stacks include GA4, server-side tagging, testing tools (e.g., Optimizely, VWO, Google Optimize alternatives), Hotjar/Clarity, and CDPs. We adapt to your current tooling.
Can you help with analytics or tracking issues?
Yes. We audit GA4 events, ecommerce tracking, consent mode, and attribution to ensure clean data before testing. Broken tracking is fixed prior to launch.
How is ROI measured?
We calculate incremental revenue or qualified leads from winning variants and compare against program cost. For subscription businesses, we model LTV impact where data allows.
Do you work with ecommerce, SaaS, and lead gen?
Yes. We tailor research and metrics to each model—checkout flow and merchandising for ecommerce, onboarding and pricing for SaaS, and qualification and pipeline for lead gen.
What about personalization or segmentation tests?
Once a baseline program is running, we test targeted experiences by traffic source, intent, lifecycle stage, or geo—ensuring each segment has adequate sample size.
How do you handle privacy and compliance?
We work within your CMP and data retention policies, respect consent, and avoid PII in testing tools. Server-side implementations are used when required.
What resources do we need on our side?
One stakeholder for approvals and a technical contact for deployments. If you lack design/dev capacity, we can fully manage creative and engineering.
Do you guarantee results?
No agency ethically can. We mitigate risk with strong research, test design, and prioritization, and we only ship winners with validated impact.
What does engagement and pricing look like?
Typical engagements are monthly retainers based on velocity and scope. After a discovery call and analytics review, we propose a roadmap and flat monthly fee.
When will we see impact?
Most programs surface quick wins in the first 30–60 days, while deeper compounding gains come from sustained testing over 3–6 months.
We work with
people from all
over the world
Feedback from
our clients
Edson was great in responding to my requests. The job was excellent and fast. I highly recommend this company.
LER Web Services helped us completely update our WooCommerce site. The company was great to work with!
Edson strongly recommended. Edson provided great service as website is running great! Thank you.
Extremely professional! I highly recommend this company 100% for top-quality work. If you're looking for excellence, this is it!
I would highly recommend LER Web Services, they are great to work with. Quick response to questions.
Excellent service! Our company is extremely pleased with the web design and the professionalism Edson demonstrated throughout the project. Highly recommended!
They are very reliable and have a very fast turn-around time. It's been a pleasure over the years working with them and we plan on partnering on every future project.
Amazing web designers! LER Web Services took the time to understand our company's needs and worked closely with us until we were completely satisfied with our website. Highly recommended!
I have worked with this business for some time now, they are on top of all requests and has always delivered when they says they will. I highly recommend using this business for all your web designs and needs.
I am extremely impressed with LER Web Services and Edson's exceptional work on my project. From start to finish everything turned out brilliantly and Edson's responsiveness was remarkable.
Edson is a true professional and a class act! He delivers projects with impressive speed and attention to detail. If you're looking for a personal touch and top-notch service, Edson (Labala) of LER Web Services is the one to trust!
Edson was great in responding to my requests. The job was excellent and fast. I highly recommend this company.
LER Web Services helped us completely update our WooCommerce site. The company was great to work with!
Engineering foundations built for launch and scale
Tight-knit
team
We blend product discovery, technical architecture, and iterative delivery to ship reliable software. From shaping scope to launch, our team clarifies requirements, reduces risk, and delivers in short, outcomes-focused sprints.
Product strategists and tech leads translate goals into epics, success metrics, and a feasible roadmap. Engineers implement across frontend, backend, and integrations with CI/CD, code review, and automated testing. QA spans functional, accessibility, and performance; DevOps hardens security and observability.
Post-launch we keep teams moving: runbooks, incident process, clear SLAs/SLOs, and a measured backlog for continuous improvement. You get a system that scales and a partner you can trust long-term.
Software deliverables
- Heuristic, analytics, and qualitative research
- Experimentation strategy and prioritization
- Design/UX updates, dev implementation, QA
- Post-test insights and rollout plans
- Performance dashboards tracking revenue impact
Discovery
Stakeholder interviews, requirements, constraints, and success metrics.
Planning
Architecture, backlog, sprint plan, and risk mitigation.
Build
Frontend, backend, APIs, and integrations with CI/CD.
Quality
QA, security, monitoring, and release management.
Our process
The essential stages of developing a site
Discovery clarifies goals, users, and constraints. We design the system, plan delivery, and build in measured sprints with QA, security, and observability-so your product ships fast and stays reliable.
We keep approvals moving with clear checkpoints and demo-friendly reviews. When it's time to launch, your teams have runbooks and training - no gaps.
Website design that converts and evolves
We create websites that combine persuasive storytelling with measurable performance. Discovery uncovers what prospects need to see, hear, and feel before they take action. From there we craft UX, content, and visual systems that move visitors through the funnel with confidence.
Design and development happen in lockstep. Responsive components, interaction patterns, and content guidelines feed directly into build, ensuring there is no gap between what was approved and what launches.
After go-live we keep refining. Heatmaps, session recordings, and analytics dashboards inform A/B tests and iterative updates so the site keeps improving with every campaign.
Every redesign includes alignment with marketing and sales. We create launch sequences, nurture frameworks, and enablement docs so teams immediately know how to leverage the new experience.
Deliverables
- Product discovery & roadmapping
- Architecture & secure APIs
- Frontend & backend development
- Integrations (CRM, ERP, payments, data pipelines)
- QA: functional, performance, accessibility
- Analytics, dashboards, and documentation
- Post-launch maintenance & feature sprints
FAQs
- What makes LER Web Services a strong web development partner?
- Cross-industry experience, full-cycle delivery, and a senior team that balances speed with governance.
- Can you build CRM/ERP?
- Yes - tailored to your data model, roles, and compliance needs.
- How do you ensure scalability & security?
- Modern stacks, code reviews, security audits, and observability. We plan for traffic growth and regulatory needs.
- Do you offer dedicated teams?
- Yes - individual specialists or full pods that embed with your org.
- How long does it take?
- MVPs often 8-12 weeks; larger systems vary by scope and integrations.
- Post-launch support?
- Yes - updates, fixes, and continuous improvement are built in.
Ready to refresh your site? Tell us about your goals and we will send timelines, investment ranges, and a project outline within two business days.
Insights
Unlock a wealth of cutting-edge insights on the latest trends shaping digital marketing and consumer behavior. From channel insights spanning search engine optimization, paid search, social media management and more, to strategic planning and measurement, our blog delivers the expertise you need to stay ahead.
LER Web Services is a digital design and technology partner focused on smart interactions, delightful UX, and cutting-edge AI solutions.