Discovery
Workshops, requirements, constraints, and success criteria.
Conversion Rate Optimization (CRO) Services
Conversion improvements backed by testing.
We use research, analytics, and experimentation to remove friction from key journeys and turn more of your existing traffic into customers.
Customized
for your needs
Customized
for your needs
Turn more visits into revenue. LER Web Services runs research-driven A/B testing and UX improvements that remove friction and clarify value. We connect user behavior, on-site analytics, and qualitative insights to prioritize tests that move the metrics that matter.
Benefits of
working with us
Founder-led clarity
You work directly with the person shaping strategy, design, and delivery. Communication stays clear, decisions move faster, and the work keeps its direction from kickoff to launch.
Built as intended
Approved direction carries through into the final build without being watered down. Design detail, motion, and implementation are handled with the same standard from concept to launch.
Engagements shaped around the work
Scope, pacing, and collaboration are structured around what the project actually needs. Whether the right fit is a defined build or ongoing support, the process stays transparent and practical.
Strategy, design, and development together
Brand, UX, websites, and product development can live under one roof when that creates a better outcome. That reduces handoff friction and keeps the work more consistent from idea to launch.
Everything about
CRO
Clear answers on CRO, scope, timing, and support. If you need specifics, get in touch.
What does CRO include?
A structured program of research, hypotheses, A/B tests, and UX improvements—from quick wins to deeper redesigns—anchored to KPIs like conversion rate, AOV, LTV, and lead quality.
How fast can we test?
Cadence depends on traffic, seasonality, and required development. We aim for a continuous pipeline with rigorous QA and clear success criteria per test.
Which metrics do you focus on?
Primary metrics: conversion rate, AOV, revenue per visitor (RPV), lead-to-sale rate. Secondary: bounce, checkout completion, time to value, scroll depth, and error rates.
What research methods do you use?
We combine analytics audits, funnel and cohort analysis, heatmaps/session replays, surveys, user interviews, heuristic reviews, and benchmark studies to inform hypotheses.
How long should an A/B test run?
Typically 2–4 weeks, or until we hit a pre-set sample size and stable significance, while covering a full business cycle to account for weekday/weekend effects.
We work with
people from all
over the world
Feedback from
our clients
Edson was great in responding to my requests. The job was excellent and fast. I highly recommend this company.
LER Web Services helped us completely update our WooCommerce site. The company was great to work with!
Edson strongly recommended. Edson provided great service as website is running great! Thank you.
Extremely professional! I highly recommend this company 100% for top-quality work. If you're looking for excellence, this is it!
I would highly recommend LER Web Services, they are great to work with. Quick response to questions.
Excellent service! Our company is extremely pleased with the web design and the professionalism Edson demonstrated throughout the project. Highly recommended!
They are very reliable and have a very fast turn-around time. It's been a pleasure over the years working with them and we plan on partnering on every future project.
Amazing web designers! LER Web Services took the time to understand our company's needs and worked closely with us until we were completely satisfied with our website. Highly recommended!
I have worked with this business for some time now, they are on top of all requests and has always delivered when they says they will. I highly recommend using this business for all your web designs and needs.
I am extremely impressed with LER Web Services and Edson's exceptional work on my project. From start to finish everything turned out brilliantly and Edson's responsiveness was remarkable.
Edson is a true professional and a class act! He delivers projects with impressive speed and attention to detail. If you're looking for a personal touch and top-notch service, Edson (Labala) of LER Web Services is the one to trust!
Edson was great in responding to my requests. The job was excellent and fast. I highly recommend this company.
LER Web Services helped us completely update our WooCommerce site. The company was great to work with!
Engineering foundations built for launch and scale
Tight-knit
team
We blend product discovery, technical architecture, and iterative delivery to ship reliable software. From shaping scope to launch, our team clarifies requirements, reduces risk, and delivers in short, outcomes-focused sprints.
Product strategists and tech leads translate goals into epics, success metrics, and a feasible roadmap. Engineers implement across frontend, backend, and integrations with CI/CD, code review, and automated testing. QA spans functional, accessibility, and performance; DevOps hardens security and observability.
Post-launch we keep teams moving: runbooks, incident process, clear SLAs/SLOs, and a measured backlog for continuous improvement. You get a system that scales and a partner you can trust long-term.
Software deliverables
- Heuristic, analytics, and qualitative research
- Experimentation strategy and prioritization
- Design/UX updates, dev implementation, QA
- Post-test insights and rollout plans
- Performance dashboards tracking revenue impact
Discovery
Stakeholder interviews, requirements, constraints, and success metrics.
Planning
Architecture, backlog, sprint plan, and risk mitigation.
Build
Frontend, backend, APIs, and integrations with CI/CD.
Quality
QA, security, monitoring, and release management.
Our process
The essential stages of developing a site
Discovery clarifies goals, users, and constraints. We design the system, plan delivery, and build in measured sprints with QA, security, and observability-so your product ships fast and stays reliable.
We keep approvals moving with clear checkpoints and demo-friendly reviews. When it's time to launch, your teams have runbooks and training - no gaps.
LET'S TALK
Have an idea for a website, app, or platform? Let's talk through the next step and shape the work around what the business actually needs.
Quick response.
We'll reply within 24 hours so you know whether the project is a fit and what the next step looks like.
Clear next steps.
After the first conversation, you'll have a clearer view of scope, timing, and the right way to move the work forward.