HelixWell - Innovative design for next-gen cell and gene therapy.
About the project
HelixWell is a biotech company pioneering advanced therapies in stem cell and genome editing, with work that needed to feel both deeply scientific and profoundly human.
Ler Web Services led the visual identity, logo design, and complete UX/UI overhaul, positioning HelixWell with the precision investors and researchers expect while keeping the experience approachable for patients and families.
Challenge
HelixWell needed to explain complex stem cell and genome-editing work to audiences with very different levels of scientific context.
The challenge was creating a digital experience precise enough for investors and researchers, while still feeling human, clear, and approachable for patients and families.
Color Palette
Typography
Brand Typography
Ivy Presto + Effra
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Deep biotech teal, soft rose, and clinical neutrals balance scientific authority with a more human, patient-centered tone.
The typography pairing supports strong headlines, readable body copy, and a flexible voice that can scale from campaign moments to product detail pages.
A clearer vision for biotech
The original HelixWell brand leaned heavily on clinical language and stock imagery, making it feel distant and generic. There was little distinction in a field that demands confidence and credibility. The site also lacked hierarchy, accessibility, and narrative flow — key elements for audiences unfamiliar with complex biotech.
This project wasn’t just about creating a beautiful site. It was about simplifying the science, highlighting the people, and giving HelixWell a unique voice in a saturated space.
Our process
We moved from scientific positioning into a complete brand and website system, shaping the identity, interface, and story around clarity, trust, and human impact.
01 · Discovery & research
We clarified the audiences, scientific context, and trust barriers so the brand could speak to investors, researchers, patients, and families with the right level of confidence.
- Audience mapping
- Messaging priorities
- Competitive review
02 · Brand identity
We developed a warmer identity system around logo, typography, palette, and imagery so the company could feel scientific without becoming cold or generic.
- Logo direction
- Color system
- Typography system
03 · UX/UI design
We structured the website experience around storytelling, proof, and clear section hierarchy so complex biotech ideas could become easier to understand.
- Page architecture
- Interface design
- Responsive layouts
04 · Website redesign & QA
We brought the new system into the website, checked visual consistency across breakpoints, and prepared the experience for a polished launch.
- Website redesign
- Responsive QA
- Launch review
Outcomes that matter
The refreshed HelixWell identity gave the brand a clearer, more credible way to explain complex science without losing the human story behind the work.
Since launch, the new system has helped support investor conversations, partner presentations, and patient-facing communication with stronger consistency across the website and supporting assets.
Most importantly, HelixWell now feels like what it is: a future-facing biotech brand that leads with both scientific confidence and care.
Feedback from client
Ler Web Services helped us turn complex science into a brand that actually connects with people. The site is beautiful, clear, and communicates exactly who we are without compromise.