Skinny Shot MD - A clearer path to weight-loss treatment inquiries.
About the project
Skinny Shot MD needed a more approachable digital experience for weight-loss treatment inquiries, bookings, and customer confidence.
Ler Web Services created a WordPress and WooCommerce experience with secure booking support, clearer treatment paths, and CRM-friendly flows for follow-up.
Challenge
Skinny Shot MD needed to make weight-loss treatment inquiries feel approachable, secure, and simple for patients comparing options online.
The challenge was combining booking, CRM-friendly follow-up, WooCommerce support, and treatment education into a focused experience that reduced hesitation.
Color Palette
Typography
Brand Typography
Fraunces + Inter
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Deep plum, warm coral, and soft peach create a telehealth palette that feels friendly, energetic, and less clinical.
The typography pairing supports strong headlines, readable body copy, and a flexible voice that can scale from campaign moments to product detail pages.
The approach
We designed the experience to reduce hesitation around weight-loss treatment inquiries and make the path to booking feel direct.
The site combines treatment education, secure shopping behavior, and follow-up-friendly flows so prospects can move from curiosity to action with more confidence.
Our process
We built the process around treatment inquiries, booking behavior, and store setup so visitors could move from interest to action with fewer barriers.
01 · Discovery & treatment journey
We mapped how visitors evaluate weight-loss treatment options and what information they need before booking or purchasing.
- Treatment journey
- Audience questions
- Conversion priorities
02 · Booking & commerce UX
We shaped the booking and purchase flow around clarity, confidence, and minimal friction across devices.
- Booking UX
- Checkout flow
- Mobile layouts
03 · WordPress & WooCommerce setup
We configured the website foundation, commerce pieces, and CRM connection points needed to support the operating workflow.
- WordPress build
- WooCommerce setup
- CRM integration
04 · QA & operational handoff
We tested forms, booking paths, order behavior, and responsive layouts before handing over the system.
- Flow testing
- Order QA
- Admin handoff
Outcomes that matter
Skinny Shot MD now has a clearer path for treatment education and inquiry.
Visitors can understand the offer faster, see the next step, and move through the experience with less uncertainty.
The structure supports booking, CRM integration, and future treatment content.
Feedback from client
The website makes it much easier for visitors to understand the treatment path and take the next step.