CED Marine · Case study
A clearer digital presence for marine wholesale.
A clearer web presence for marine wholesale, built around buyer confidence, vendor credibility, and practical product conversations.
What the website had to do.
CED Marine needed a website direction that made the business easier to understand before a prospect reached out.
LER Web Services shaped the experience around clearer hierarchy, stronger visual trust, and a more direct path to action.
- 4Core pages, one hierarchy
- 4Workstreams in scope
- 1Primary path to contact
- 2023Launched
What had to change.
The offer needed to be easier to scan for first-time visitors.
The brand needed a sharper first impression without overcomplicating the experience.
Mobile users needed the same clarity as desktop visitors.
The site needed a structure that could support future proof, content, and campaign updates.
Screens
Every page, one system.
Home, shop, brands, and manufacturer share one hierarchy, so a visitor moves from the offer to the next step in a few scrolls.
The same clarity on a phone.
Most visitors arrive on a phone: the offer, the proof, and the contact action keep the same order on mobile.
Visual system.
The site's own palette over the LER paper, and real screens of the live site instead of stock scenes.
- #071927
- #007C89
- #19A7B3
- #456E75
- #E6F4F5
Outcome.
CED Marine now has a clearer digital direction for explaining the offer and supporting better inquiry paths.
CED Marine is presented with stronger hierarchy, clearer trust cues, and a more direct path for visitors to understand the next step.
From the client.
“Edson was incredibly responsive and attentive to my requests. The quality of work exceeded expectations and was completed in impressive time. I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”
How this one came together.
The four steps behind this build, and what each one had to settle.
Discovery
I clarified the audience, offer, and practical questions the website needed to answer.
Page structure
I organized the page flow around service clarity, proof, and the next action a qualified visitor should take.
Responsive design direction
I shaped the visual system and core screens so the experience could stay polished across devices.
QA and refinement
I reviewed the experience for visual consistency, responsive behavior, and clear paths to contact or purchase.
