Ed Home Renovations - Local renovation work, presented with trust and clarity.
About the project
Ed Home Renovations needed a local-service website that could showcase completed work, build confidence with homeowners, and make quote requests easier to start.
Ler Web Services created a custom WordPress experience with project galleries, testimonial presentation, and a streamlined inquiry flow built for renovation leads.
Challenge
Ed Home Renovations needed to compete in a local market where trust, proof of work, and fast quote requests matter more than decorative design.
The challenge was creating a site that could showcase completed renovations, surface testimonials, and guide homeowners toward a quote request with as little friction as possible.
Color Palette
Typography
Brand Typography
Oswald + Open Sans
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Warm construction tones and crisp neutrals support a practical service brand built around trust, workmanship, and direct action.
The typography pairing supports strong headlines, readable body copy, and a flexible voice that can scale from campaign moments to product detail pages.
The approach
We centered the experience around proof of work, homeowner trust, and a direct quote request path.
Project galleries, testimonial areas, and local-service messaging were structured to help visitors quickly understand the quality of the work and take the next step.
Our process
We built the process around trust: showing renovation work clearly, giving visitors an easy quote path, and helping a local service business feel credible before the first conversation.
01 · Discovery & trust strategy
We identified the proof points homeowners need before reaching out, including project examples, service clarity, and simple next steps.
- Trust signals
- Service priorities
- Quote goals
02 · Gallery & quote UX
We shaped the project gallery and quote request flow so visitors could understand the work and take action without friction.
- Project gallery flow
- Quote request path
- Mobile UX
03 · WordPress development
We implemented the site in WordPress so content, projects, and service information could be managed without a custom admin workflow.
- WordPress build
- Editable content
- Responsive sections
04 · Conversion QA & handoff
We tested the quote form, navigation, responsive layouts, and content details before handing over a clean operating site.
- Form QA
- Responsive QA
- Admin handoff
Outcomes that matter
The refreshed page gives Ed Home Renovations a stronger local presentation built around proof, trust, and easy quote requests.
Project visuals and service messaging work together so homeowners can evaluate the company faster.
The layout can keep supporting new galleries, testimonials, and seasonal service updates.
Feedback from client
The new page makes our work look professional and gives customers a simple way to start a renovation conversation.