Xtreme Junk Removal · Case study
A direct lead path for local cleanup services.
A local junk-removal website direction built around fast service clarity, estimate requests, and trust signals for homeowners and businesses.
What the website had to do.
Junk-removal visitors usually arrive with a problem and a short decision window.
LER Web Services shaped the site around service clarity, service-area confidence, and direct estimate CTAs.
- 5Core pages, one hierarchy
- 4Workstreams in scope
- 1Primary path to contact
- 2024Launched
What had to change.
Service types needed to be obvious without forcing visitors through long copy.
Trust cues and photos needed to support quick decision-making.
Estimate requests had to stay easy on mobile.
The page structure needed room for local SEO and future service-area pages.
Screens
Every page, one system.
Home, services, how, area, and about share one hierarchy, so a visitor moves from the offer to the next step in a few scrolls.
The same clarity on a phone.
Most visitors arrive on a phone: the offer, the proof, and the contact action keep the same order on mobile.
Visual system.
The site's own palette over the LER paper, Oswald for headings, and real screens of the live site instead of stock scenes.
Type · Oswald
- #141414
- #E21E2B
- #FFC928
- #5A5552
- #F7F2E9
Outcome.
Xtreme Junk Removal now has a cleaner direction for turning service intent into estimate requests.
Xtreme Junk Removal is presented with stronger hierarchy, clearer trust cues, and a more direct path for visitors to understand the next step.
How this one came together.
The four steps behind this build, and what each one had to settle.
Discovery
I clarified the audience, offer, and practical questions the website needed to answer.
Page structure
I organized the page flow around service clarity, proof, and the next action a qualified visitor should take.
Responsive design direction
I shaped the visual system and core screens so the experience could stay polished across devices.
QA and refinement
I reviewed the experience for visual consistency, responsive behavior, and clear paths to contact or purchase.
