Prime Pharma · Case study

Responsive product presentation for a pharma brand.

Project overview: A responsive pharmaceutical product presentation built to make product information more credible, structured, and easy to scan.
Services: Discovery
Page structure
Responsive design direction
QA and refinement
Date: May 2023
Client: Prime Pharma

What the website had to do.

Prime Pharma needed a website direction that made the business easier to understand before a prospect reached out.

LER Web Services shaped the experience around clearer hierarchy, stronger visual trust, and a more direct path to action.

The offer needed to be easier to scan for first-time visitors.
The brand needed a sharper first impression without overcomplicating the experience.
Mobile users needed the same clarity as desktop visitors.
The site needed a structure that could support future proof, content, and campaign updates.

Screens

Home, about, industries, manufacturing, and customers share one hierarchy, so a visitor moves from the offer to the next step in a few scrolls.

Most visitors arrive on a phone: the offer, the proof, and the contact action keep the same order on mobile.

Wireframes

The same pages with the styling stripped away: one grid, one type scale, and the same set of components on every route.

The site's own palette over the LER paper, n27bold for headings, and real screens of the live site instead of stock scenes.

Prime Pharma now has a clearer digital direction for explaining the offer and supporting better inquiry paths.

Prime Pharma is presented with stronger hierarchy, clearer trust cues, and a more direct path for visitors to understand the next step.

The four steps behind this build, and what each one had to settle.

Discovery
I clarified the audience, offer, and practical questions the website needed to answer.
Page structure
I organized the page flow around service clarity, proof, and the next action a qualified visitor should take.
Responsive design direction
I shaped the visual system and core screens so the experience could stay polished across devices.
QA and refinement
I reviewed the experience for visual consistency, responsive behavior, and clear paths to contact or purchase.