Positioning
HTMP Bio needed a website direction that made the business easier to understand before a prospect reached out.
LER Web Services shaped the experience around clearer hierarchy, stronger visual trust, and a more direct path to action.
Selected work
HTMP Bio - Clear product storytelling for high-throughput biotechnology.
- Biotechnology
- Product storytelling
- Worked with
- HTMP Bio
- Started
- January 12, 2026
A clearer product-storytelling experience for a biotech brand working in high-throughput biology and technical evaluation.
HTMPBiotechnology
Project story
The details behind the work.
Positioning, issues solved, scope, outcome, and the decisions behind the project.
Issues we solved
- The offer needed to be easier to scan for first-time visitors.
- The brand needed a sharper first impression without overcomplicating the experience.
- Mobile users needed the same clarity as desktop visitors.
- The site needed a structure that could support future proof, content, and campaign updates.
Scope
HTMP Bio needed product and science information organized so technical audiences could understand the offer without digging through scattered details.
- UX/UI design
- Frontend development
- Product storytelling
- Shopify support
Outcome
HTMP Bio now has a clearer digital direction for explaining the offer and supporting better inquiry paths.
HTMP Bio is presented with stronger hierarchy, clearer trust cues, and a more direct path for visitors to understand the next step.
Project takeaway
HTMP Bio now presents the business with clearer positioning, cleaner responsive screens, stronger content structure, and a calmer path from interest to action. The work brought UX/UI design, Frontend development, and Product storytelling into one consistent public-facing experience.
Visual system
Palette and type cues.
A concise record of the visual direction behind the project.
Color palette
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Typography
Editorial sans + practical hierarchyThe visual direction keeps the project clear, polished, and usable across desktop and mobile screens.
The copy direction stays direct: explain the value, reduce uncertainty, and make the next step easier to take.
Process
How the project moved.
A standard LER project path, adapted to the scope and available client material.
Step 01Discover
Discovery and content review
We clarified the audience, offer, and practical questions the website needed to answer.
AudienceOfferPriorities
Step 02Structure
Page structure
We organized the page flow around service clarity, proof, and the next action a qualified visitor should take.
HierarchyMessagingCTAs
Step 03Design
Responsive design direction
We shaped the visual system and core screens so the experience could stay polished across devices.
UI directionResponsiveVisual polish
Step 04Review
QA and refinement
We reviewed the experience for visual consistency, responsive behavior, and clear paths to contact or purchase.
QARefinementLaunch prep
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