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Cadence Community Management · Case study

A steadier digital presence for association support.

The Cadence icon in clear 3D plastic: two building outlines and the accent between them
Project overview
A professional services website direction for community management, built around service clarity, board-level trust, and a calmer route to inquiry.
Services
  • Discovery
  • Page structure
  • Responsive design direction
  • QA and refinement
Date
February 2026
Client
Cadence Community Management
Location
Clearwater, FL
Site tour of cadencecm.com: the homepage, two inner pages, the site on phones and the Cadence Community Management logo

What the website had to do.

Community-management buyers are often comparing reliability before they compare design. Cadence needed a site that could make services easier to understand and the company easier to trust.

LER Web Services shaped the page direction around practical service hierarchy, responsive layouts, and a professional first impression for boards and property stakeholders.

  • 5Core pages, one hierarchy
  • 4Workstreams in scope
  • 1Primary path to contact
  • 2026Launched
Sections of the Cadence Community Management website laid out at an angle

What had to change.

  1. Service categories needed clearer organization for different visitor intents.

  2. The brand needed to feel established without becoming corporate or cold.

  3. Inquiry paths had to support practical questions from boards, owners, and residents.

  4. The website needed room for future proof, testimonials, and service-area content.

  • The homepage scrolling, recorded from cadencecm.com
  • The Services page scrolling, recorded from cadencecm.com

Screens

Every page, one system.

Home, services, full service, hoa, and why share one hierarchy, so a visitor moves from the offer to the next step in a few scrolls.

  • The Full-Service Management page scrolling, recorded from cadencecm.com
  • The HOA Management page scrolling, recorded from cadencecm.com
  • The Why Choose Us page scrolling, recorded from cadencecm.com

The same clarity on a phone.

Most visitors arrive on a phone: the offer, the proof, and the contact action keep the same order on mobile.

The phone menu opening, recorded from cadencecm.com on a phone
The homepage on a phone, recorded from cadencecm.com on a phone
The Services page on a phone, recorded from cadencecm.com on a phone

In their words

“From start to finish, everything turned out brilliantly.”

Matt Sawyer Cadence Community Management · 5/5 · Google reviewRead original on Google

Wireframes

The structure underneath.

The same pages with the styling stripped away: one grid, one type scale, and the same set of components on every route.

Cadence Community Management pages drawn as wireframes, laid out at an angle: outlined cards, buttons and fields, grey bars for text, and line drawings of the photos

Visual system.

The site's own palette over the LER paper, Manrope for headings, and real screens of the live site instead of stock scenes.

  • #071A2E
  • #1C5D99
  • #4D8BC8
  • #7FA7C7
  • #EAF2F8

Outcome.

Cadence now has a clearer digital direction for explaining community-management support and earning early trust.

The project now supports clearer service evaluation for board members, property owners, and residents.

How this one came together.

The four steps behind this build, and what each one had to settle.

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  1. Discovery

    I clarified the audience, offer, and practical questions the website needed to answer.

  2. Page structure

    I organized the page flow around service clarity, proof, and the next action a qualified visitor should take.

  3. Responsive design direction

    I shaped the visual system and core screens so the experience could stay polished across devices.

  4. QA and refinement

    I reviewed the experience for visual consistency, responsive behavior, and clear paths to contact or purchase.

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