Treatment clarity
Service pages structured around outcomes, expectations, and next steps.
Industries
Aesthetics & Wellness
Premium websites for med spas, wellness clinics, skincare brands, and personal care businesses where perception and trust drive bookings.
Rated five stars in Google reviews.
Client partners
The businesses I partner with, and the results we’ve built together.
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case study
Makecreati
A browser-based PDF platform, rebuilt off WordPress to take people from upload to finished file without detours.
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case study
Prime Pharma
A responsive product presentation for a pharmaceutical brand: product education, brand trust and easy browsing.
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case study
HTMP Bio
Advanced microphysiological platform technology, made precise, credible and easy to explore.
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case study
New Life Regenerative Medicine
Regenerative medicine practice. Patient care alongside professional training programs and clinical education.
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case study
CED Marine
Marine wholesale supplier. Boating parts and accessories across a multi-brand, manufacturer-backed catalog.
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case study
Cadence Community Management
Community-management support, explained with less clutter.
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case study
Milam Transport
A logistics site that communicates equipment, reliability and service coverage clearly.
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A few things I hear from Aesthetics & Wellness
Is this you?
- Your results look better on Instagram than on your site
- Clients ask for prices you never list
- Booking hands them off to a clunky widget
- The site feels cheaper than the treatment
- Treatment pages that read like a menu
- New clients pick the spa with better photos
How LER helps.
What I bring to Aesthetics & Wellness projects, from the first plan to the details after launch.
Booking path design
Consultation and appointment paths made easy to find without crowding the page.
Trust planning
Reviews, credentials, and care standards placed with restraint.
Local discovery
Location, specialty, and service pages built for search clarity.
Premium visual system
A refined interface direction that feels calm, established, and easy to scan.
Campaign landing pages
Focused pages for seasonal offers, new treatments, and paid traffic.
Content maintenance
A cleaner update path for services, pricing, offers, and policy changes.
Why work with me
A partner you can trust.
You work directly with me, from the first call through launch and after it. I learn how your industry buys, build around it, and stay on to keep the site working.
What that means for your site
Careful proof handling
Before-and-after context, reviews, and provider trust presented without overclaiming.
Premium care journey
Navigation and page hierarchy shaped around how people compare treatment options.
Clear service hierarchy
Service menus, pricing cues, and consultation paths organized for faster decisions.
Simple content upkeep
New treatments, seasonal offers, and policy changes kept easy to update long after launch.
- 84+projects launched
- 35case studies published
- 10industries served
- 1:1direct, start to finish
What clients are saying
“Ed is a fantastic web designer, and truly cares about the vision of the company.”
“He’s always responsive and proactive at troubleshooting.”
“From start to finish, everything turned out brilliantly.”
“I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”
“Highly recommend their work!”
“Fantastic job on our new website! It's easy to use, looks great, and has helped streamline patient bookings.”
“He made the whole process seamless and created a website that truly represents our brand.”
FAQ
Questions before you start?
The ones I get asked most in this industry. If yours isn’t here, ask me directly and I’ll answer it straight.
Can we show before-and-after photos?
Yes, with consent handled properly and placement that respects the advertising rules for your treatments. Where a result cannot be supported, the page leans on the experience instead.
How do you keep it premium without feeling clinical?
Restraint. Fewer and better images, generous spacing, and a service hierarchy a first-time visitor can read in one pass.
Should we list every treatment we offer?
You can, but grouping them so someone recognises their own need first tends to book better than an A-to-Z list.
Who updates prices and seasonal offers?
You do. Anything that changes often is built to be edited without touching the design.