Buying path strategy
Collections, product pages, and calls to action organized around purchase confidence.
E-commerce & product brands
Online stores built to sell more products.
Shopify and WooCommerce stores for B2B and B2C brands, built around stronger trust, clearer product paths, faster checkout, and fewer barriers to purchase.
- Shopify & WooCommerce
- Fast mobile checkout
- Product pages that convert
- Product & collection SEO
- DTC brands
- Wholesale & B2B
- Subscriptions
- Product catalogs
- Amazon & marketplaces
- Store migrations
Client partners
The businesses I partner with, and the results we’ve built together.
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case study
Makecreati
A browser-based PDF platform, rebuilt off WordPress to take people from upload to finished file without detours.
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case study
Prime Pharma
A responsive product presentation for a pharmaceutical brand: product education, brand trust and easy browsing.
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case study
HTMP Bio
Advanced microphysiological platform technology, made precise, credible and easy to explore.
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case study
New Life Regenerative Medicine
Regenerative medicine practice. Patient care alongside professional training programs and clinical education.
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case study
CED Marine
Marine wholesale supplier. Boating parts and accessories across a multi-brand, manufacturer-backed catalog.
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case study
Cadence Community Management
Community-management support, explained with less clutter.
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case study
Milam Transport
A logistics site that communicates equipment, reliability and service coverage clearly.
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A few things I hear from E-commerce & Product Brands
Is this you?
- Traffic comes in, carts get left behind
- Product pages don’t answer the real questions
- Ad spend climbs while sales stall
- Checkout on a phone feels like a chore
- Shoppers can’t find the right collection
- Shipping and returns hide in the footer
How LER helps.
What I bring to E-commerce & Product Brands projects, from the first plan to the details after launch.
Product positioning
Messaging and page structure that makes value easier to compare and understand.
Checkout trust
Shipping, returns, proof, and security signals placed where friction usually happens.
Conversion pages
Focused landing pages for campaigns, launches, bundles, and seasonal pushes.
Collection architecture
Category paths and product groupings built for easier browsing and search.
Performance support
Cleaner implementation patterns that help the store stay fast and maintainable.
CRM handoff planning
Email, tracking, and order-path data considered before launch.
Why work with me
A partner you can trust.
You work directly with me, from the first call through launch and after it. I learn how your industry buys, build around it, and stay on to keep the site working.
What that means for your site
Better product discovery
Customers can scan, compare, and understand products with less friction.
Trust near checkout
Policy, proof, and assurance signals support the final decision.
Growth-ready structure
The site can support new offers, products, campaigns, and content without becoming messy.
Support after launch
Updates, checks, and content changes can continue after launch, so store issues get caught before customers do.
- 84+projects launched
- 35case studies published
- 10industries served
- 1:1direct, start to finish
What clients are saying
“Ed is a fantastic web designer, and truly cares about the vision of the company.”
“He’s always responsive and proactive at troubleshooting.”
“From start to finish, everything turned out brilliantly.”
“I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”
“Highly recommend their work!”
“Fantastic job on our new website! It's easy to use, looks great, and has helped streamline patient bookings.”
“He made the whole process seamless and created a website that truly represents our brand.”
FAQ
Questions before you start?
The ones I get asked most in this industry. If yours isn’t here, ask me directly and I’ll answer it straight.
Will this work with our current platform?
Usually. Tell me what you are on and I will say honestly whether it is worth keeping or replacing.
What actually reduces cart abandonment?
Answering the questions that stop a purchase, shipping, returns and sizing, where the decision is being made rather than three clicks away.
Can the catalogue grow without a rebuild?
Yes. Categories and templates are structured so new products fit the system that already exists.
What happens after launch?
Support comes to me directly. Stores change constantly and the first few weeks usually surface something.