Lead path design
Inquiry paths shaped to attract better-fit conversations, not just more form fills.
Industries
Established Service Businesses
Websites for established service companies that need their online presence to match the quality of the work they already deliver.
Rated five stars in Google reviews.
Client partners
The businesses I partner with, and the results we’ve built together.
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case study
Makecreati
A browser-based PDF platform, rebuilt off WordPress to take people from upload to finished file without detours.
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case study
Prime Pharma
A responsive product presentation for a pharmaceutical brand: product education, brand trust and easy browsing.
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case study
HTMP Bio
Advanced microphysiological platform technology, made precise, credible and easy to explore.
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case study
New Life Regenerative Medicine
Regenerative medicine practice. Patient care alongside professional training programs and clinical education.
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case study
CED Marine
Marine wholesale supplier. Boating parts and accessories across a multi-brand, manufacturer-backed catalog.
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case study
Cadence Community Management
Community-management support, explained with less clutter.
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case study
Milam Transport
A logistics site that communicates equipment, reliability and service coverage clearly.
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A few things I hear from Established Service Businesses
Is this you?
- Clients call for answers the site should give
- The client login is hard to find
- Forms land in an inbox nobody owns
- More inquiries, fewer good ones
- Your team does busywork the site could handle
- The site hasn’t kept up with the business
How LER helps.
What I bring to Established Service Businesses projects, from the first plan to the details after launch.
Service clarity
Service pages and navigation organized around what customers need to understand.
Proof & credibility
Reviews, process, outcomes, and examples positioned where they reduce doubt.
Workflow support
Forms, routing, and follow-up logic planned around real operations.
Local SEO foundations
Location, service, and answer-focused pages structured for local discovery.
Conversion strategy
Calls to action and page hierarchy tuned around qualified decisions.
Maintenance updates
A cleaner update path for services, team details, FAQs, and proof points.
Why work with me
A partner you can trust.
You work directly with me, from the first call through launch and after it. I learn how your industry buys, build around it, and stay on to keep the site working.
What that means for your site
Better-fit inquiries
Visitors understand the service and expectations before starting a conversation.
Credibility signals
Proof is easier to scan and placed where it supports the decision.
Clearer message
The value proposition, service structure, and next step are easier to understand.
Easier upkeep
Service pages, staff details, and common questions can be updated cleanly as the business changes.
- 84+projects launched
- 35case studies published
- 10industries served
- 1:1direct, start to finish
What clients are saying
“Ed is a fantastic web designer, and truly cares about the vision of the company.”
“He’s always responsive and proactive at troubleshooting.”
“From start to finish, everything turned out brilliantly.”
“I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”
“Highly recommend their work!”
“Fantastic job on our new website! It's easy to use, looks great, and has helped streamline patient bookings.”
“He made the whole process seamless and created a website that truly represents our brand.”
FAQ
Questions before you start?
The ones I get asked most in this industry. If yours isn’t here, ask me directly and I’ll answer it straight.
We get enquiries, just the wrong ones. Can the site fix that?
Often. Being explicit about who you are for, and who you are not, filters more than any form field will.
We have been established for years. How do we show that?
Named clients, real work, and specifics. Longevity only counts if a visitor can see evidence of it.
Our message has drifted. Where do you start?
With what you actually sell and to whom, before any design happens.
Who maintains it afterwards?
You for content, me for anything structural. Support comes to me, not a ticket queue.