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Web Development

Backend systems built for reliable operations.

Backend development for websites and products that need stable data flow, CMS logic, APIs, integrations, permissions, and business rules that hold up after launch.

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Give the website a cleaner operational backbone.

  • Disconnected data

    Move information between forms, CMS, tools, and dashboards with clearer rules.

  • Unclear permissions

    Structure roles, access, and admin behavior around real business use.

  • Unstable integrations

    Plan APIs and backend logic with testing and maintainability in mind.

  • Silent failures

    Surface errors and logs so a broken job is noticed before a customer reports it.

How I work

One experienced partner.
A clear path forward.

From the initial conversation through launch, the work stays deliberate, collaborative, and focused on what matters.

  1. 01 · Understand

    Plan the data.

    I map the data, rules, roles and integrations, and sign an NDA when the data must stay private.

  2. 02 · Create

    Build the system.

    I develop the APIs, logic and permissions, with errors handled instead of hidden.

  3. 03 · Refine

    Keep it reliable.

    I test with real cases, set up monitoring and backups, and stay on for updates.

Ed Romero, founder of LER Web Services

Founder-led since 2011. Direct conversations and hands-on attention from the person responsible for the work.

Discuss your projectDiscuss your project
yourbusiness.comPublishLive
SystemAPIDatabaseRolesIntegrationsOrdersUsersReportsDataRulesRolesPrivacy
Launch checklist0 / 4
  • Endpoints tested
  • Permissions verified
  • Backups running
  • Monitoring on
Ed

What is included

Everything a system needs to stay reliable.

Final scope is defined per project, but these are the parts most projects include.

  • { }

    APIs and logic

    Business rules and endpoints built to be clear and testable.

  • CMSAPICRM

    CMS and integrations

    Content and outside services connected in one place.

  • AdminStaffClient

    Permissions and roles

    Each user sees and does only what their role allows.

  • ApproveReview

    Operational workflows

    The everyday processes your team runs, built into the system.

  • Data flow

    Where data comes from, where it goes and how it stays correct.

  • !

    Error handling

    Failures caught, logged and reported instead of silently lost.

  • Online

    Reliability and support

    Monitoring, backups and the same person to call when it matters.

Project fit

Built for businesses that take their reputation seriously.

Not every project needs a custom engagement. The right ones benefit from strategic thinking, direct collaboration, and careful execution.

Where I do my best work

A strong fit looks like…

  • A business whose operations depend on data moving correctly.
  • A team that has outgrown spreadsheets and disconnected tools.
  • A team ready to invest in reliability, not quick fixes that break later.
  • Decision-makers who value a thoughtful process and direct collaboration.

The standards are intentional

Probably not the right fit if…

  • The only priority is the lowest possible price.
  • The project must be rushed through without discovery or review.
  • The system must be built without documentation or testing.
  • There is no clear decision-maker or room to collaborate on the details.
  • Your data handled carefully

    I plan database structure, backups, and permissions before building, and sign an NDA when your data or business rules need to stay private.

  • Integrations mapped up front

    I document every API, payment, CRM, or email connection in the written scope, so you know what connects and how before work starts.

  • Maintained after launch

    A monthly care plan keeps updates and fixes with the same person who built the system, and you send requests through the client portal.

Not sure if we’re a fit? Share your goals and I’ll tell you honestly.

Start a project inquiryStart a project inquiry

Clients

Businesses I’ve worked with and what they say.

  • 84+ projects since 2011
  • 35 case studies
  • 10 industries
  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

FAQ

Questions before you start?

The ones I get asked most. If yours isn’t here, ask me directly and I’ll answer it straight.

  • Can this be part of a larger project?

    Yes. This service can stand alone or connect into a larger website, ecommerce, product, automation, or support engagement.

  • What happens after I inquire?

    I review the context, identify whether it is a fit, and recommend the cleanest next step before scoping work.

  • Do you provide clear deliverables?

    Yes. Deliverables are scoped before work begins so expectations, access, and responsibilities are clear.

  • Can you support the work after launch?

    Yes. Maintenance, QA, content updates, and practical improvements can continue where needed.

Let's talk

Let's get you more clients.
info@lerws.com (813) 220-6130
Tampa, FL Booking new projects View selected work ↗

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