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Web Development

Backend systems built for reliable operations.

Backend development for websites and products that need stable data flow, CMS logic, APIs, integrations, permissions, and business rules that hold up after launch.

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Give the website a cleaner operational backbone.

  • Disconnected data

    Move information between forms, CMS, tools, and dashboards with clearer rules.

  • Unclear permissions

    Structure roles, access, and admin behavior around real business use.

  • Unstable integrations

    Plan APIs and backend logic with testing and maintainability in mind.

  • Silent failures

    Surface errors and logs so a broken job is noticed before a customer reports it.

How I fix it

One accountable builder, from plan to launch.

I don’t pass your project down a chain. I plan the structure, design it, build it, and stay on after launch, so every decision ties back to what the business needs.

See my workSee my work
  • Projects launched84+Websites, stores, and web apps designed, built, and launched since 2011.
  • Case studies published35Real projects written up, from the brief to the result.
  • Industries served10Healthcare, marine, retail, professional services, and more.
  • Direct, start to finish1:1You work with the person doing the work, from the first call to launch.

What I do

What is included in the work.

Final scope is defined per project, but these are the work areas commonly included.

  • What you get

    APIs and logic, CMS and integrations, permissions and roles, operational workflows, data flow, error handling, and reliability and support.

  • What improves

    The work stays focused on trust, clarity, maintainability, and the next business action.

  • Why it matters

    It reduces risk, builds confidence, and makes saying yes easier.

How LER helps.

Execution stays focused, founder-led, and practical so each decision has a clear purpose.

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  • 01

    Clarify the job

    I define what the service needs to solve, which paths matter, and what must be true before launch.

  • 02

    Build the system

    I shape the strategy, interface, implementation, or workflow around practical business use.

  • 03

    Prepare for use

    I review handoff, QA, support needs, and the next improvement path so the work can hold up.

  • 04

    Your data handled carefully

    I plan database structure, backups, and permissions before building, and sign an NDA when your data or business rules need to stay private.

  • 05

    Integrations mapped up front

    I document every API, payment, CRM, or email connection in the written scope, so you know what connects and how before work starts.

  • 06

    Maintained after launch

    A monthly care plan keeps updates and fixes with the same person who built the system, and you send requests through the client portal.

My clients

Businesses I’ve worked with.

  • Makecreati case study

    Makecreati

    A browser-based PDF platform, rebuilt off WordPress to take people from upload to finished file without detours.

    • Software
    • Tampa, FL
  • Prime Pharma case study

    Prime Pharma

    A responsive product presentation for a pharmaceutical brand: product education, brand trust and easy browsing.

    • Pharmaceutical
  • HTMP Bio case study

    HTMP Bio

    Advanced microphysiological platform technology, made precise, credible and easy to explore.

    • Biotech
    • Los Angeles, CA
  • New Life Regenerative Medicine case study

    New Life Regenerative Medicine

    Regenerative medicine practice. Patient care alongside professional training programs and clinical education.

    • Healthcare
    • Lutz, FL
  • CED Marine case study

    CED Marine

    Marine wholesale supplier. Boating parts and accessories across a multi-brand, manufacturer-backed catalog.

    • Marine
    • Melbourne, FL
  • Cadence Community Management case study

    Cadence Community Management

    Community-management support, explained with less clutter.

    • Property services
    • Clearwater, FL
  • Milam Transport case study

    Milam Transport

    A logistics site that communicates equipment, reliability and service coverage clearly.

    • Logistics
    • Tampa, FL
  • Seven One Seven

    Seven One Seven

    Valet, monthly and event parking, managed across Tampa Bay properties since 1990.

    • Parking
    • Tampa, FL

Testimonials

What clients say after working with me.

Real reviews from real clients. Here’s what they said after working with me.

1 / 7

5/5

Google review

Biotech

Industry

5/5 · Google review

“Ed is a fantastic web designer, and truly cares about the vision of the company.”

Dominick HellenHTMP BiotechnologyRead project review

5/5

Google review

Ecommerce

Industry

5/5 · Google review

“He’s always responsive and proactive at troubleshooting.”

Chantel LeavittOwner, Bella Dama CigarsRead project review

5/5

Google review

HOA

Industry

5/5 · Google review

“From start to finish, everything turned out brilliantly.”

Matt SawyerCEO, Cadence Community ManagementRead project review

5/5

Google review

Marine

Industry

5/5 · Google review

“I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

Ronald EsperantCED MarineRead project review

5/5

Google review

Renovation

Industry

5/5 · Google review

“Highly recommend their work!”

Elvis CáceresOwner, ED Home RenovationsRead project review

Recommended

Facebook

Healthcare

Industry

Facebook recommendation

“Fantastic job on our new website! It's easy to use, looks great, and has helped streamline patient bookings.”

TNC Walk In ClinicRead project review

Recommended

Facebook

Wellness

Industry

Facebook recommendation

“He made the whole process seamless and created a website that truly represents our brand.”

Weight & Body SolutionsRead project review

FAQ

Questions before you start?

The ones I get asked most. If yours isn’t here, ask me directly and I’ll answer it straight.

  • Can this be part of a larger project?

    Yes. This service can stand alone or connect into a larger website, ecommerce, product, automation, or support engagement.

  • What happens after I inquire?

    I review the context, identify whether it is a fit, and recommend the cleanest next step before scoping work.

  • Do you provide clear deliverables?

    Yes. Deliverables are scoped before work begins so expectations, access, and responsibilities are clear.

  • Can you support the work after launch?

    Yes. Maintenance, QA, content updates, and practical improvements can continue where needed.

Let's talk

Let's get you more clients.
info@lerws.com (813) 220-6130
Tampa, FL Booking new projects View selected work ↗

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