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Web Development

Frontend development that protects the design in production.

Frontend implementation for websites and products that need responsive behavior, polished interaction, accessible patterns, reusable components, and clean production delivery.

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Translate the design into a stable front-end system.

  • Design drift in build

    Protect spacing, hierarchy, motion, and responsive behavior during implementation.

  • Fragile components

    Build reusable patterns that can be maintained after launch.

  • Device inconsistencies

    Test the interface across screen sizes and key browsers.

  • Slow heavy pages

    Keep the build light enough to load well on ordinary connections and devices.

How I work

One experienced partner.
A clear path forward.

From the initial conversation through launch, the work stays deliberate, collaborative, and focused on what matters.

  1. 01 · Understand

    Read the design closely.

    I review the approved design, its states and breakpoints, and agree on what must match exactly.

  2. 02 · Create

    Build it faithfully.

    I build reusable components with accessible markup and the interactions as designed.

  3. 03 · Refine

    Make it fast.

    I test on real phones and browsers, and keep scripts and images lean.

Ed Romero, founder of LER Web Services

Founder-led since 2011. Direct conversations and hands-on attention from the person responsible for the work.

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yourbusiness.comPublishLive
DesignHeaderHeroCardsFormsFooterButtonsMenusBreakpointsStatesSpacingType
Launch checklist0 / 4
  • Matches the design
  • Keyboard friendly
  • Fast on phones
  • Every browser
Ed

What is included

Everything a design needs to hold up in production.

Final scope is defined per project, but these are the parts most projects include.

  • Responsive systems

    Layouts that keep the design intact from phone to wide screen.

  • Continue

    Component patterns

    Reusable pieces built once and used everywhere.

  • Book a callAaAa

    Accessible markup

    Semantic code, keyboard support and visible focus by default.

  • CMSAPIPage

    CMS/API connection

    Live content and data wired into the design cleanly.

  • Empty!

    Interaction states

    Hover, focus, loading and error states built as designed.

  • Fast

    Performance basics

    Lean scripts and right-sized images for quick pages on phones.

  • PhonesTabletsBrowsersKeyboard

    QA across devices

    Checked on real phones, tablets and browsers before launch.

Project fit

Built for businesses that take their reputation seriously.

Not every project needs a custom engagement. The right ones benefit from strategic thinking, direct collaboration, and careful execution.

Where I do my best work

A strong fit looks like…

  • A team with an approved design that must look right in production.
  • A business that needs fast, accessible pages on real phones.
  • A team that values quality code, not just a visual match.
  • Decision-makers who value a thoughtful process and direct collaboration.

The standards are intentional

Probably not the right fit if…

  • The only priority is the lowest possible price.
  • The project must be rushed through without discovery or review.
  • Accessibility and speed are treated as optional extras.
  • There is no clear decision-maker or room to collaborate on the details.
  • Faithful to the design

    I build from the approved design with matching spacing, type, and interaction states, and share a staging link early so you can compare.

  • Accessible by default

    I use semantic markup, keyboard support, visible focus, and proper labels as standard practice, not as an add-on requested at the end.

  • Fast on real phones

    I keep scripts lean, size images for each screen, and test on mobile connections so pages feel quick where most visitors browse.

Not sure if we’re a fit? Share your goals and I’ll tell you honestly.

Start a project inquiryStart a project inquiry

Clients

Businesses I’ve worked with and what they say.

  • 84+ projects since 2011
  • 35 case studies
  • 10 industries
  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Ed is a fantastic web designer, and truly cares about the vision of the company.”

    Dominick Hellen HTMP Biotechnology Read the review from Dominick Hellen

  • Google review

    “He’s always responsive and proactive at troubleshooting.”

    Chantel Leavitt Owner, Bella Dama Cigars Read the review from Chantel Leavitt

  • Google review

    “From start to finish, everything turned out brilliantly.”

    Matt Sawyer CEO, Cadence Community Management Read the review from Matt Sawyer

  • Google review

    “I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”

    Ronald Esperant CED Marine Read the review from Ronald Esperant

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

  • Google review

    “Highly recommend their work!”

    Elvis Cáceres Owner, ED Home Renovations Read the review from Elvis Cáceres

  • Google review

    “Fantastic job on our new website! It’s easy to use, looks great, and has helped streamline patient bookings.”

    TNC Walk-In Clinic Google review Read the review from TNC Walk-In Clinic

  • Google review

    “He made the whole process seamless and created a website that truly represents our brand.”

    Weight & Body Solutions Google review Read the review from Weight & Body Solutions

FAQ

Questions before you start?

The ones I get asked most. If yours isn’t here, ask me directly and I’ll answer it straight.

  • Can this be part of a larger project?

    Yes. This service can stand alone or connect into a larger website, ecommerce, product, automation, or support engagement.

  • What happens after I inquire?

    I review the context, identify whether it is a fit, and recommend the cleanest next step before scoping work.

  • Do you provide clear deliverables?

    Yes. Deliverables are scoped before work begins so expectations, access, and responsibilities are clear.

  • Can you support the work after launch?

    Yes. Maintenance, QA, content updates, and practical improvements can continue where needed.

Let's talk

Let's get you more clients.
info@lerws.com (813) 220-6130
Tampa, FL Booking new projects View selected work ↗

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