Offer clarity
Positioning and page structure that explain what the company does and why it matters.
Industries
Founder-led Startups
Lean, polished websites and product experiences for founders who need to launch with clarity and look serious from day one.
Rated five stars in Google reviews.
Client partners
The businesses I partner with, and the results we’ve built together.
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case study
Makecreati
A browser-based PDF platform, rebuilt off WordPress to take people from upload to finished file without detours.
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case study
Prime Pharma
A responsive product presentation for a pharmaceutical brand: product education, brand trust and easy browsing.
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case study
HTMP Bio
Advanced microphysiological platform technology, made precise, credible and easy to explore.
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case study
New Life Regenerative Medicine
Regenerative medicine practice. Patient care alongside professional training programs and clinical education.
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case study
CED Marine
Marine wholesale supplier. Boating parts and accessories across a multi-brand, manufacturer-backed catalog.
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case study
Cadence Community Management
Community-management support, explained with less clutter.
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case study
Milam Transport
A logistics site that communicates equipment, reliability and service coverage clearly.
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A few things I hear from Founder-led Startups
Is this you?
- You explain the product better on calls than online
- The site was built for the first pitch
- Investors and customers need different things
- Every change waits on a developer
- Early users can’t see how to sign up
- You look smaller than you are
How LER helps.
What I bring to Founder-led Startups projects, from the first plan to the details after launch.
Founder credibility
Story, proof, and expertise shaped into a polished first impression.
Launch-ready website
A focused, maintainable site that can go live without unnecessary complexity.
Partner proof
Credibility signals organized for customers, investors, and strategic partners.
Early lead path
Simple inquiry paths that help founders qualify interest without extra admin.
Brand foundation
A restrained visual system that gives the company room to grow.
Iteration support
A structure that can adapt as offers, audiences, and proof points change.
Why work with me
A partner you can trust.
You work directly with me, from the first call through launch and after it. I learn how your industry buys, build around it, and stay on to keep the site working.
What that means for your site
Senior-level strategy
Direct planning from positioning through launch, without agency handoffs.
Clear first impression
The site quickly explains the offer and why the audience should care.
Momentum after launch
Content, proof, and conversion paths can keep improving as the business learns.
Credibility beyond customers
Investors and strategic partners find the same organized story, proof, and expertise that customers do.
- 84+projects launched
- 35case studies published
- 10industries served
- 1:1direct, start to finish
What clients are saying
“Ed is a fantastic web designer, and truly cares about the vision of the company.”
“He’s always responsive and proactive at troubleshooting.”
“From start to finish, everything turned out brilliantly.”
“I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”
“Highly recommend their work!”
“Fantastic job on our new website! It's easy to use, looks great, and has helped streamline patient bookings.”
“He made the whole process seamless and created a website that truly represents our brand.”
FAQ
Questions before you start?
The ones I get asked most in this industry. If yours isn’t here, ask me directly and I’ll answer it straight.
We are pre-revenue. Is it too early for this?
Not if you are asking anyone for money or attention. It is too early only if the offer is still changing week to week.
Will it make us look bigger than we are?
It will look considered, not inflated. Pretending to be larger tends to break on the first call.
Investors will see this too. Does that change anything?
It changes what has to be visible: the problem, the traction you can actually prove, and who is behind it.
What if we pivot?
The build is structured to be edited, so a change of message does not mean starting over.