Services
What went into it.
- E-commerce UX
- Floral product presentation
- Responsive design
- Event inquiry flow
Selected work
La Vie en Rose Flowers - A softer storefront for floral orders and event inquiries.
- Floral boutique
- E-commerce
- Worked with
- La Vie en Rose Flowers
- Started
- January 8, 2018
An elegant floral website direction built around arrangement browsing, gifting confidence, and a smoother path from inspiration to order.
Project story
The details behind the work.
Positioning, issues solved, scope, outcome, and the decisions behind the project.
Positioning
Floral buyers respond to emotion and timing. The experience had to show beauty quickly while making ordering and inquiries feel simple.
LER Web Services shaped the direction around product imagery, gifting moments, and mobile-friendly ordering behavior.
Issues we solved
- Arrangement categories needed clearer presentation for browsing and gifting.
- The visual tone had to feel elegant without hiding product details.
- Event and custom-order inquiries needed a direct path.
- Mobile visitors needed a faster route from discovery to action.
Scope
La Vie en Rose Flowers needed the site to feel delicate and premium while still making practical ordering paths clear.
- Storefront UX direction
- Product and event inquiry structure
- Responsive visual design
- Content hierarchy
Outcome
La Vie en Rose Flowers now has a clearer boutique storefront direction for orders, gifting, and event conversations.
La Vie en Rose Flowers is presented with stronger hierarchy, clearer trust cues, and a more direct path for visitors to understand the next step.
Project takeaway
La Vie en Rose Flowers now presents the business with clearer positioning, cleaner responsive screens, stronger content structure, and a calmer path from interest to action. The work brought E-commerce UX, Floral product presentation, and Responsive design into one consistent public-facing experience.
Visual system
Palette and type cues.
A concise record of the visual direction behind the project.
Color palette
#1F1B18#C56B7A#F0A7B6#6F5A54#FAEFF2
Typography
Editorial sans + practical hierarchyThe visual direction keeps the project clear, polished, and usable across desktop and mobile screens.
The copy direction stays direct: explain the value, reduce uncertainty, and make the next step easier to take.
Process
How the project moved.
A standard LER project path, adapted to the scope and available client material.
Step 01Discover
Discovery and content review
We clarified the audience, offer, and practical questions the website needed to answer.
AudienceOfferPriorities
Step 02Structure
Page structure
We organized the page flow around service clarity, proof, and the next action a qualified visitor should take.
HierarchyMessagingCTAs
Step 03Design
Responsive design direction
We shaped the visual system and core screens so the experience could stay polished across devices.
UI directionResponsiveVisual polish
Step 04Review
QA and refinement
We reviewed the experience for visual consistency, responsive behavior, and clear paths to contact or purchase.
QARefinementLaunch prep
Project visuals
Screens and brand moments.
Selected screens, mockups, and brand moments from the project archive, normalized to the current WebP project library.
Need work with this level of polish?
Tell me what your current website is not communicating well enough.