Local proof structure
Reviews, licenses, service photos, and reputation signals placed where trust matters.
Home services & trades
Websites that turn local trust into booked jobs.
Websites for contractors, renovation companies, and home service pros that need to look established, show real work, and make estimates easy to request from any phone.
- Quote & estimate forms
- Service area pages
- Reviews & licenses up front
- Click-to-call on mobile
- Contractors & remodelers
- Roofing & exteriors
- HVAC & plumbing
- Electricians
- Cleaning & junk removal
- Landscaping & pools
Client partners
The businesses I partner with, and the results we’ve built together.
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case study
Makecreati
A browser-based PDF platform, rebuilt off WordPress to take people from upload to finished file without detours.
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case study
Prime Pharma
A responsive product presentation for a pharmaceutical brand: product education, brand trust and easy browsing.
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case study
HTMP Bio
Advanced microphysiological platform technology, made precise, credible and easy to explore.
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case study
New Life Regenerative Medicine
Regenerative medicine practice. Patient care alongside professional training programs and clinical education.
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case study
CED Marine
Marine wholesale supplier. Boating parts and accessories across a multi-brand, manufacturer-backed catalog.
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case study
Cadence Community Management
Community-management support, explained with less clutter.
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case study
Milam Transport
A logistics site that communicates equipment, reliability and service coverage clearly.
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A few things I hear from Home Services & Trades
Is this you?
- Leads call the competitor with better reviews
- Your best work lives only on your phone
- The quote form gets skipped on mobile
- Service areas are a guess on the site
- A rival shows up first in your own town
- Slow weeks that referrals alone can’t fill
How LER helps.
What I bring to Home Services & Trades projects, from the first plan to the details after launch.
Service area pages
Location and service pages built for local search and clearer coverage.
Quote path design
Estimate and contact flows shaped around urgency, scope, and fit.
Reputation placement
Customer proof and project examples integrated without clutter.
Mobile contact flow
Phone, form, and quote actions kept obvious on smaller screens.
Urgency structure
Emergency, same-day, and scheduled services organized without confusion.
Seasonal updates
Maintenance support for offers, service pages, and local content.
Why work with me
A partner you can trust.
You work directly with me, from the first call through launch and after it. I learn how your industry buys, build around it, and stay on to keep the site working.
What that means for your site
Homeowner trust
The site makes licensing, service quality, and experience easier to verify.
Easier estimates
Forms and calls to action help visitors explain what they need.
Local search clarity
Services and areas are structured so the right visitors can find the right page.
Simple updates
Offers, service pages, and local content are easy to update as seasons change.
- 84+projects launched
- 35case studies published
- 10industries served
- 1:1direct, start to finish
What clients are saying
“Ed is a fantastic web designer, and truly cares about the vision of the company.”
“He’s always responsive and proactive at troubleshooting.”
“From start to finish, everything turned out brilliantly.”
“I highly recommend this company for their outstanding service, efficiency, and commitment to excellence.”
“Highly recommend their work!”
“Fantastic job on our new website! It's easy to use, looks great, and has helped streamline patient bookings.”
“He made the whole process seamless and created a website that truly represents our brand.”
FAQ
Questions before you start?
The ones I get asked most in this industry. If yours isn’t here, ask me directly and I’ll answer it straight.
How do we get more quote requests?
Make the ask easy and the next step obvious. Most lost enquiries are friction, not lack of interest.
Do you handle local search?
The structural side of it: service and area pages, business details, and the markup search engines actually read.
We serve several towns. Do we need a page for each?
Only where the service genuinely differs. Thin duplicate pages for every town tend to do more harm than good.
Can we update pricing ourselves?
Yes. Rates and seasonal offers are built to be edited without touching the layout.